Digital Content Creator - Social and Video

The Digital Content Creator, Social and Video role complements our external agency partners by capturing authentic stories across the university. It is a video‑first role, with a strong emphasis on capturing, editing, and producing short‑form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts, while also supporting the creation of social graphics and other digital content. As the embedded presence of the marketing team, this person will be responsible for uncovering stories, creating content, and building relationships across the university to bring Post’s story to life. This individual will work closely with our Marketing Social Media Strategist and in collaboration with the Associate Experience team’s strategic leadership. This is a hybrid position with some remote work and some days on‑site.

Key Responsibilities
Content Creation

Act as the embedded presence of the marketing team, actively identifying and capturing stories, events, and student experiences

Conduct interviews with students, associates, and community members to bring forward authentic stories

Work closely with marketing and PR teams to ensure content aligns with strategic goals and priorities

Create high volumes of short‑form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts

Own the full video production process, including ideation, filming, editing, and preparing content for publishing

Capture content in real time, with a focus on authentic, in‑the‑moment storytelling

Create supporting social graphics and static content to complement video‑first storytelling

Be comfortable both behind the camera and on camera as a forward‑facing creator

Work closely with the Marketing Social Media Strategist and external agency partners to enhance planned content with authentic storytelling

Act as a social media journalist, uncovering student, associate, and community stories

Flag relevant themes, standout stories, or potential issues to broader teams

Event Coverage

Attend and capture content at key university events such as orientation, athletics, and homecoming

Internal Communication

Create and manage content for The Nest in collaboration with Associate Experience leadership

Ensure internal audiences are informed and engaged

Collaboration and Insight

Provide input into content strategy based on university activity

Collaborate on social media and The Nest content calendars

Work with marketing, communications, and campus teams

Collaborate with external agency partners

Analytics and Reporting

Track and share insights on content performance

Identify trends and recommend improvements

Training and Support

Provide guidance to subpage owners including Athletics and Campus Life

Ensure alignment with Post’s brand standards

Qualifications

Bachelor’s Degree preferred

Strong understanding of major social media platforms and trends

Strong video production skills including filming and editing

Proficiency in CapCut, Premiere, Final Cut, or similar

Experience creating social graphics and supporting visual content

Demonstrated ability to create engaging video content

Comfortable being on camera

Strong communication skills

Ability to build relationships across the university community

Highly organized and adaptable

Willingness to work occasional evenings and weekends

2 to 5 years of relevant experience

Portfolio of video work required

Spanish language fluency is a plus

What Success Looks Like

A consistent stream of high‑quality, video‑first content

Increased visibility of student and university stories

Improved content quality and alignment across channels

Strong engagement and performance across social platforms

Monday‑Friday. Night and weekends when needed for event coverage.

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