Content Marketing Manager. Job in San Mateo LilyLifestyle Jobs

The Role
We are hiring a Content Marketing Manager to build Maxima's content function from zero and scale it into a durable growth engine. This is a hands‑on, builder‑operator role. You will set the strategy, do the writing, build the system behind it, and measure what matters. We are looking for someone who can combine editorial judgment, SEO depth, AI‑native execution, and strong operator instincts.

Our audience is controllers and senior accounting leaders at mid‑market and enterprise companies. They are pressed for time, allergic to hype, and responsible for some of the highest‑stakes workflows in the business.

What You'll Do

Own Maxima's content engine across formats and channels: long‑form blog posts, thought leadership articles, ebooks, whitepapers, SEO guides, landing pages, newsletters

Build SEO strategy end to end, including site architecture, crawlability, schema, internal linking, keyword research, long‑tail ranking, backlink acquisition, and LLM‑friendly formatting

Monitor and improve Maxima's visibility across AI answer engines including ChatGPT, Claude, and Google AI

Write about complex topics and workflows for a senior enterprise audience in a clear, authoritative, credible way

Build a repeatable content production system with strong briefs, editorial workflows, repurposing pipelines, and distribution processes

Own the Maxima newsletter, including strategy, writing, cadence, and growth

Test new formats and channels including video and interactive tools with a bias toward fast experimentation

Partner closely with demand generation and product marketing to ensure content supports pipeline across campaigns

About You

3–5 years of content marketing experience in B2B SaaS

Strong ownership of SEO and a track record of driving organic growth

Exceptional writer with strong editorial judgment and clarity of thought

Comfortable setting strategy and executing independently

Deep understanding of SEO fundamentals (technical, on‑page, and off‑page)

Working knowledge of how AI answer engines surface and cite content

AI‑native in your workflow (Claude, ChatGPT, etc.)

Able to build systems and use AI as a force multiplier without losing voice

High velocity and strong judgment – you ship, learn, and iterate quickly

Organized and self‑directed in an early‑stage environment

Must‑Haves

Experience at an early‑to‑growth‑stage startup (not just executing against an established playbook)

Experience building content strategy, roadmaps, and editorial systems

Strong understanding of content distribution, repurposing, and social

High quality bar and strong taste level

Experience using modern tools and AI for content creation

Strong Plus

Background in accounting, finance, fintech, or close‑adjacent software

Experience writing about close workflows, reconciliation, or financial operations

Familiarity with Claude Code or similar AI tooling

Experience with Framer, Ahrefs, HubSpot, or similar tools

Experience growing a B2B newsletter

Experience running integrated content campaigns

Experience with video content

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