Direct Mail Marketing Director

Owning and scaling the direct mail program, the full-time Direct Mail Acquisition Marketing Director will design the acquisition strategy, manage vendor relationships, and drive performance metrics in a remote capacity.
Key responsibilities:

Design and implement the end-to-end direct mail acquisition strategy with a clear roadmap for scale
Manage data partnerships and collaborate with Data Science to develop propensity models
Oversee creative strategy and testing, ensuring alignment with performance data and budget targets

Required qualifications:

7+ years of direct response marketing experience, with 5+ years in direct mail focused on user acquisition
Proven expertise in managing in-house direct mail programs and data strategy
Strong understanding of direct mail economics and creative strategy
Experience operating as a senior individual contributor, setting and executing strategy autonomously
Background in fintech or insurtech preferred, with advanced Excel skills and familiarity with AI tools