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Network Editorial Director - High Plains Civic Media Network

High Plains Public Radio · High Plains, KY, USA ·

Pay:
60.000
Job type:
Full Time

About this position

This newly created position is an opportunity to play a leading role in the creation of a reimagined and innovative model for providing civic news and information across the High Plains region. The model is centered on developing and working with a wide network of individual and organizational contributors to provide a steady stream of content across media platforms that well serves the needs and interest of residents of the High Plains.

Information about the full job listing for Network Editorial Director can be found here, along with the listing for the companion Network Manager position.

High Plains Civic Media Network (HPCMN) is the core strategic initiative of High Plains Public Radio (HPPR) with objectives of: 1) further realizing HPPR’s mission of “supporting and enriching the civic, educational, community and cultural life of residents of the High Plains region”, 2) reaching, engaging and serving a wider and more diverse audience, and 3) building a larger base of area financial support. Background on the concept of the HPCMN is included in the full position listing.

Three‑year startup funding for the HPCMN has been provided by Press Forward and the Corporation for Public Broadcasting.

Position responsibilities

Providing editorial leadership, journalistic guidance and publishing support for the individual and organizational contributors to the HPCMN, including:

Audience understanding
  • Developing a comprehensive and dynamic understanding of the needs, interests and perspectives of residents of the High Plains and how the HPCMN can best serve them
  • Participating in the design of formal audience research projects to identify and understand audiences’ needs and interest, platform usage, news sources and levels of satisfaction
  • Conducting ongoing audience polling and engagement on personal interests, community needs, coverage ideas, service satisfaction and other matters to guide the ongoing development of the HPCMN
Contributor network development
  • Identifying and recruiting area individuals and organizations for multiple roles in the network, including Community Correspondents, Topical Correspondents, Regional Curators and Community Connectors
  • Widening the inclusiveness of the contributor network across multiple dimensions, including geography, cultural background, life experiences, occupation, political orientation and other dimensions reflective of residents of the High Plains region
  • Developing a regional perspective and regional identity across the network of contributors
  • Working with public media partners on content sharing, coverage coordination, joint coverage projects and other actions to strengthen the HPCMN and increase its reach beyond the High Plains region
Platform, format and production guidelines
  • Developing standards, practices and guidelines for network contributors for creating and publishing content across platforms used by the HPCMN
  • Developing guidelines for various content formats and styles to be used by network contributors
  • Ensuring the integrity and quality of all content published by the HPCMN in accord with its defined standards and guidelines
Coverage planning and direction
  • Prioritizing coverage by the network to best serve existing and evolving civic needs and interests of High Plains residents
  • Working across the contributor network to make suggestions and assignments for coverage
  • Assisting network contributors in developing and shaping their story ideas into audience‑focused content for publication through the HPCMN
Editorial and publishing support for contributors
  • Reviewing and editing contributor submissions
  • Providing instruction and guidance on journalism practices, standards and ethics
  • Designing efficient, end‑to‑end workflows and checklists for network contributors to use in creating content
  • Assessing editorial skill development needs across the contributor network (e.g. journalism basics, writing styles, digital storytelling, data use) and providing or arranging training sessions and workshops to build needed skills
Content production
  • Directly producing content as needed and opportune to supplement and complement the work of network contributors
  • Designing and producing newsletters, drawing on and packaging the content produced by the contributor network
  • Backfilling as needed for other staff and contributors to maintain the flow of content to audiences
Audience development
  • Continually tracking and assessing HPCMN’s overall audience reach and engagement across platforms through digital audience data
  • Providing feedback and guidance to network contributors on the effectiveness of their audience reach and engagement using audience data
  • Using audience data to evaluate the effectiveness of various content topics, formats and platforms and prioritize where and how to develop and direct the network for greater audience growth and engagement
  • Working with HPPR staff on overall top‑to‑bottom audience funnel development initiatives, including awareness marketing, content promotion, audience engagement and conversion to financial support
  • Encouraging and supporting contributors to use their own community and social networks to promote their and others’ HPCMN content

How to apply

Materials to submit:

  • Letter of interest in the position
  • Resume
  • Professional references (at least 3)
  • Digital publishing examples (3‑5, preferably on more than one platform)
  • Links to social media accounts (optional)

Where to submit: Quentin Hope, Executive Director –

Questions and further information: Quentin Hope, Executive Director –

Experience, skills and attributes

Journalism

Required:

  • Working knowledge of journalistic editorial standards, practices and ethics
  • 3‑5 years’ experience as a working journalist or equivalent reporting and writing experience

Preferred:

  • Managing journalists
  • Developing relationships and partnerships with other journalism organizations
Writing and editing

Required:

  • Audience‑focused writing in a variety of styles for different platforms
  • Content editing across a variety of styles, formats and digital platforms

Preferred:

  • Codification and documentation of editorial guidelines and practices
Digital publishing

Required:

  • Cross‑platform content production: website, social media (Facebook, Instagram) and newsletters
    Cross‑platform content planning and scheduling (budgeting)

Preferred:

  • Familiarity with a range of digital production and content management systems
  • Audio and video recording and editing
Leadership and relationship management

Required:

  • Vision sharing
  • Relationship development
  • Managing through influence
  • Building a collaborative work environment in a virtual setting

Preferred:

  • Use of online tools for remote work coordination and information/asset management (e.g., Google Workspace)
Audience service

Required:

  • “Audience first” perspective, orientation and personal interest
  • Appreciation of rural communities, economies, mores and lifestyles
  • Natural curiosity in knowing more, more inclusively, about a region

Preferred:

  • Familiarity with the High Plains region
  • Familiarity with HPPR and its existing services to the region

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