What You’ll Own:
- Define and execute a unified PR strategy across all brands
- Position across privacy, cybersecurity, and AI-native security
- Turn product, research, and roadmap into compelling media narratives
Media & Analyst Relations
- Build and own relationships with tier-1 global media
- Secure consistent, high-quality coverage (not volume-led)
- Drive engagement with analysts and specialist security media
- Position executives as credible industry voices
Positioning & Thought Leadership
- Develop distinct, ownable narratives in a crowded market
- Lead opinion pieces, data stories, and security insights
- Move messaging beyond generic “AI/security vendor” language
Product PR & Launches
- Lead comms for launches, releases, and partnerships
- Align PR with product readiness and proof points
Reputation & Crisis
- Own issues management and crisis communications
- Develop frameworks for security, trust, and regulatory topics
- Act as a trusted advisor to leadership
Agency & Performance
- Manage PR agencies across regions
- Set and track KPIs: tier-1 coverage, SOV, sentiment
- Ensure PR is impact-driven and measurable
What We’re Looking For:
Experience
- 8–12+ years in PR / Communications
- Background in cybersecurity, privacy, or enterprise tech
- Experience across both B2B and B2C PR
Capabilities
- Strong media instincts = knows what makes a story land
- Can translate complex security topics into clear narratives
- Experience running global PR programs
- Comfortable in fast-paced, high-growth environments
Mindset
- Operator mindset = owns outcomes, not just execution
- High bar for story quality and differentiation
- Confident pushing back when narratives aren’t strong
- Balances strategy with hands-on delivery
Success Looks Like
- Consistent presence in top-tier business and cybersecurity conversations
- Clear, differentiated narratives across brands
- Product moments translate into real media impact
- Leadership recognized as credible industry voices
- PR drives trust, not just visibility
Why This Role
- Own PR across a full cybersecurity stack (consumer and enterprise)
- Shape category positioning, not just follow it
- Work directly with leadership on high-impact narratives
- Operate at the level of top global cybersecurity brands
Hook
Own the narrative across privacy, trust, and security – from millions of consumers to global enterprises.
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