Job Overview
Johnson & Johnson is searching for the best talent for a Product Director, Regional Marketing, Neuroscience franchise, supporting CAPLYTA®. The role is located in Titusville, NJ. This position is a critical part of the CAPLYTA® marketing team and will develop assets for the field-based CAPLYTA® Thought Leader Liaison (TLL) team while supporting all regional marketing efforts.
Responsibilities
- Develop TLL content strategy ensuring it is aligned with overall brand strategy inclusive of the promotional medical education strategy and deploy all customer‑facing assets for the TLL team
- Develop and deliver training to elevate TLL competencies and engagement effectiveness
- Identify new tools, technological capabilities, and insight‑generation resources to increase TLLs customer engagement effectiveness
- Leverage identified insights to develop and deploy new TLL resources for impactful customer engagement
- Ensure coordination and collaboration across the Neuroscience Portfolio Brand, Franchise, and Medical Teams and CAPLYTA marketing team to maximize TLL effectiveness and meet evolving business needs
- Plan and deliver content for Regional Marketing Programming, including product theaters and other promotional medical education events, and partner with TLLs for execution at the local level
- Identify strategic regional peer‑to‑peer and payor‑related executional opportunities and determine regional advisory board needs to shape thought leader engagement approach, advance brand advocacy, and inform tactical execution
- Evolve and manage overall TLL customer engagement selection to prioritize current and emerging national and local KOLs for optimized reach and frequency of engagement
- Develop and manage all TLL performance reporting for quarterly business reviews and key insight generation
- Manage overall TLL budget
Qualifications
- Minimum of a bachelor’s degree is required (MBA preferred but not required); psychiatry and/or mental health experience preferred
- Minimum of 5 years of experience in Sales, Marketing, Access, Managed Care Account Management, or related fields and healthcare professional marketing experience
- Demonstrated experience in critical marketing competencies such as strategic thinking, insight generation, big‑picture orientation, attention to detail, and analytical skills
- Innovative, proactive, and possesses excellent business acumen
- Capable of managing and prioritizing multiple priorities
- Ability to work effectively in a matrix and unstructured environment
- Ability to fully meet the needs of the brands across the portfolio in collaboration with brand leadership
- Interpersonal flexibility to effectively interact with a broad range of personnel; advanced communication, presentation, and facilitation skills
- Proven ability to influence without authority and drive impactful cross‑functional collaboration in large groups
- Ability to travel up to 30% throughout the United States, including overnight, weekend travel, and time spent in Titusville, NJ
Required Skills
- Brand Positioning Strategy
- Collaborative Selling
- Commercial Awareness
- Content Marketing
- Cross‑Functional Collaboration
- Customer Intelligence
- Data Analysis
- Developing Others
- Digital Marketing Platforms
- Execution Focus
- Financial Analysis
- Financial Competence
- Inclusive Leadership
- Industry Analysis
- Innovation
- Leadership
- Operations Management
- Performance Measurement
- Sales Promotions
- Succession Planning
Preferred Skills
- Brand Positioning Strategy
- Collaborative Selling
- Commercial Awareness
- Content Marketing
- Cross‑Functional Collaboration
- Customer Intelligence
- Data Analysis
- Developing Others
- Digital Marketing Platforms
- Execution Focus
- Financial Analysis
- Financial Competence
- Inclusive Leadership
- Industry Analysis
- Innovation
- Leadership
- Operations Management
- Performance Measurement
- Sales Promotions
- Succession Planning
Compensation
Base Pay Range: $122,000.00 – $212,750.00.
Benefits
Employees are eligible for the Company’s consolidated retirement plan (pension) and savings plan (401(k)). Eligibility for the following time off benefits: vacation (120 hours per calendar year), sick time (40 hours per calendar year; 48 hours for Colorado, 56 hours for Washington), holiday pay (13 days per calendar year; includes floating holidays), work, personal and family time (up to 40 hours per calendar year), parental leave (480 hours within one year of birth/adoption/foster care), bereavement leave (240 hours for an immediate family member; 40 hours for an extended family member per calendar year), caregiver leave (80 hours in a 52‑week rolling period), volunteer leave (32 hours per calendar year), and military spouse time‑off (80 hours per calendar year).
Legal and Equal Opportunity Statement
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. Johnson & Johnson is committed to providing an inclusive interview process and accommodations for applicants with disabilities.
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