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Head of Performance Marketing (Cambridge)

WSI World · California, MO, USA ·

Pay:
$50,000-$100,000/yr
Job type:
Full Time

Head of Performance Marketing

$50,000-$100,000

About the Role

We are seeking an experienced performance marketing leader who is ready for their next growth step — someone who has built and scaled campaigns inside an agency environment and now wants to lead a larger team, own client growth outcomes, and shape the next chapter of an evolving business unit.

This is a senior leadership role combining paid media expertise, team leadership, client strategy, and commercial accountability.

What You’ll Be Responsible For

Performance & Delivery Leadership

  • Own the paid media strategy across client accounts (Google, Meta, LinkedIn, programmatic, emerging platforms)
  • Elevate campaign structure, reporting rigor, and optimization standards
  • Build repeatable delivery frameworks and best practices
  • Ensure robust margin discipline and scalable operations
  • Introduce innovation in measurement, attribution, and automation

Client Growth & Commercial Impact

  • Act as senior strategic lead on key accounts
  • Support upsells, renewals, and expansion opportunities
  • Partner with sales on complex opportunities
  • Translate performance insights into growth strategy conversations
  • Improve retention through proactive strategic leadership

Team Leadership & Capability Building

  • Lead, mentor, and elevate a team of paid media specialists
  • Establish clear accountability, KPIs, and standards of excellence
  • Recruit and develop top-tier talent
  • Create a culture of performance and ownership
  • Raise the overall bar of technical and strategic depth

Business Unit Evolution

  • Help shape the next stage of Utopiads’ growth
  • Improve pricing, packaging, and positioning
  • Implement scalable systems and workflow improvementsBring senior-level agency thinking into operational maturity

Who This Role Is For

  • Has 5–10+ years of agency experience in paid media
  • Has managed meaningful monthly ad budgets (six‑or seven‑figure aggregate portfolios)
  • Has led teams and wants to step into broader leadership responsibility
  • Is commercially minded — understands margin, scope control, and growth
  • Wants to move from "campaign management" to business leadership
  • Is ready for a larger platform and greater impact

What We’re Looking For

  • Deep hands‑on knowledge of Google Ads, Meta Ads, and performance platforms
  • Strong understanding of tracking, attribution, analytics, and conversion optimization
  • Experience managing and developing paid media teams
  • Proven track record improving performance across accounts
  • Confidence in client‑facing strategic conversations
  • Ability to balance strategic thinking with operational execution
  • AI fluency and experience with AI‑powered analytics tools and automations

Why Join Us

  • Opportunity to shape and lead a growing performance division
  • Real leadership influence — not just account management
  • Direct impact on revenue and growth
  • Platform within a global digital and AI advisory network
  • A business unit ready for its next level of sophistication

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