Requirements
- You’re a results-driven marketing leader to own strategy and execution across the US, Canada, and LATAM. You’ll drive full-funnel campaigns that fuel growth, strengthen brand presence, and deliver measurable pipeline and revenue
- 10+ years in senior B2B SaaS marketing, with proven revenue impact
- Expertise in integrated, full-funnel strategies across SMB, mid-market, and enterprise
- Strong commercial acumen with deep knowledge of marketing performance metrics
- Familiarity with North American GTM landscapes and executive-level buyer personas
- Experience influencing senior stakeholders as the regional strategic voice
What the job involves
- Reporting to the VP of Community & Engagement, you’ll lead a regional team, partner with sales, and shape how our brand shows up in market. Ideal for a strategic, commercially-minded leader who thrives on impact and growth
- Own and execute the North America marketing strategy, aligned with global goals and regional dynamics
- Serve as a trusted advisor to senior stakeholders, sharing market insights and shaping GTM priorities
- Balance long‑term vision with agile, data-driven strategies tied to commercial outcomes
- Build a performance culture, using funnel metrics, ROI, and dashboards to guide decisions
- Drive full-funnel growth across brand, demand gen, ABM, and customer marketing
- Partner with sales to co‑own pipeline targets, improve win rates, and ensure revenue accountability
- Champion customer advocacy, embedding insights and success stories into campaigns
- Lead, coach, and grow a high-performing regional marketing team
- Ensure cross‑functional alignment with sales, product, CS, RevOps, and finance
- Own regional channels (events, content, PR, digital) to boost brand visibility and pipeline
- Partner with global brand/PR teams to strengthen market influence in North America