Job Summary:
The Director of Communications is focused on helping St. Mary Parish and School grow by engaging parishioners, and non-parishioners within the geographic parish boundaries of St Mary Hales Corners. The ideal candidate is a professional who can help develop our brand and champion the mission of the parish while enhancing our reach through multiple coordinated communication channels.
Knowledge, Skills, & Abilities:
K:
- Practicing Catholic required
- Bachelor's degree or equivalent experience required
- Marketing, Graphic Design or Communications
- Three years of experience in Marketing, Advertising and Brand Development including relevant Social Media experience.
- Supervisory experience preferred
- Working knowledge in MS Office and Google products required
S:
- Able to lead prayer in small and large group settings
- Comfortable discussing faith
- Professional working attitude and collaborative approach
- Strong verbal and written communications skills
- Strong organizational skills
- Strong planning and organizational skills
- Strong logistical skills and the ability to manage competing priorities
- Strong technology, social media and website management skills
A:
- Ability to multitask and prioritize
- Ability to make decisions, attentive to details, and troubleshoot
- Ability to maintain confidentiality
- Ability to maintain a professional office atmosphere
- Ability to build, support, and grow teams of engaged volunteers
- Ability to develop and implement communication plans
Duties and Responsibilities:
Marketing Strategy:
- Develops and ensures consistency in brand identity
- Develops and maintains annual communications calendar
- Standardizes messages achieving synergies across all communications media and methods.
- Collaborates in the planning and development of marketing materials for: Pastoral Council, Finance Council, School Advisory Commission, Stewardship Commission, Discipleship Commission, Spiritual Life and Worship Commission.
- Assists other ministries in developing marketing materials.
- Ensures effective use of external and internal methods of communication and coordinates postings across media (TV, print, mail, website, Focknotes etc).
Social Media:
- Develop and implement a social media strategy.
- Oversee all parish and school social media accounts.
- Ensure mission focused information is posted timely and daily and consistently.
- Develops and implements metrics to gauge the success of postings.
Website:
- Oversee the parish and school websites.
- Promotes website as an effective communication tool.
- Creates and updates content.
- Directly seek and publish materials from Pastor, Directors and Principal.
Parishioner Engagement Responsibilities:
- Champion the mission of the parish to grow disciples internally and externally.
- Enhances effectiveness through volunteer engagement in the Communication Ministry.
- Recruits, screens, trains, and develops communication ministry.
- Develops, monitors and maintains a marketing production process.
- Endures communication teams stay on brand.
- Develops, manages and maintains a library of video and photos.
- Coordinates event publicizing opportunities, mobilizing volunteers, ensuring we capture relevant social media info (photos / video) for posting after events.
- Engages broader community beyond parish to grow parishioner base.
Planning Responsibilities:
- Develop brand consistent calendar of communications for all Parish teams (Liturgy, Discipleship, School, and Administration).
- Assist Directors and Principal to amplify the messages of our missions while coordinating frequency and timing across our audiences.
Administrative Activities:
- Measures effectiveness of all marketing efforts to strategic plan goals.
- Proposes, manages and complies with annual communications budget.
- Manages contracts for website and printing.
- Ensures all communications reflect Catholic Identity.
- Keeps Parish Staff informed.
Other Responsibilities:
- Collaborates and acts as a resource for staff and parish meetings.
- Fosters positive public relations in and outside the parish/school.
- Attends respective Archdiocesan and Deanery workshops/programs, as directed.
- Other duties as assigned.