Overview
Director UZEDY Marketing - HCP Promotion is responsible for creating and driving marketing strategy in the US, focusing on health care provider (HCP) promotion, HCP market research, HCP messaging, brand planning, hospital promotions and operations. The role collaborates and supports field sales, sales operations, and training.
Responsibilities
- Drive brand strategy development, tactical planning and execution of HCP marketing initiatives in alignment with the overarching Schizophrenia portfolio strategy.
- Lead and develop a team of HCP marketers and medical education professionals.
- Lead the optimization / re‑launch of new indication.
- Own financial management for the brand, including forecasting, budget management, agency spend management, and measurement of results.
- Create core HCP messaging and creative in partnership with agency of record and media agencies, ensuring alignment with brand strategy.
- Deliver impactful hospital promotion and operations programs, including HIFT/samples.
- Lead HCP promotion, market research, messaging, and targeting strategy.
- Ensure effective, targeted HCP media plans via routine monitoring and analysis of return on spend.
- Manage promotional efforts.
- Collaborate with cross‑functional teams in HCP & customer experience marketing, Sales, Sales Ops, Training and Market Access to ensure strategic alignment and solid direction.
- Lead and participate in sales and marketing planning meetings.
- Proactively identify obstacles to brand growth and work collaboratively to resolve them.
- Manage budgets and timelines to achieve defined targets.
- Partner with Customer Insight group to refine market research plans and establish standardized, aligned performance metrics and ROI analytics.
Qualifications
- Bachelor’s degree required; master’s degree preferred.
- Minimum of 10 years of pharmaceutical experience, including launch leadership, strong experience in psychiatry and mental health disorders (preferably schizophrenia), people‑management in marketing, and HCP marketing budget management. Experience translating customer insights into impactful business strategies and plans preferred.
- Strong interpersonal, communication, and influencing skills.
- Proven business acumen demonstrated through analysis, problem‑solving, and success metrics.
- Demonstrated ability to manage external agencies and vendors.
Benefits
- Annual starting salary between $181,840–$238,665 based on geography, skills, education, and experience.
- Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage.
- Retirement Savings: 401(k) with employer match up to 6% and a 3.75% defined contribution.
- Paid Time Off including vacation, sick/safe time, caretaker time, and holiday.
- Life and Disability Protection: Company‑paid Life and Disability insurance.
- Additional benefits: Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life‑Style Spending Account, Volunteer Time Off, Paid Parental Leave (if eligible), Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness, Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance, Long‑Term Disability and more.
Additional Information
Approximately 35% domestic travel required.
Physical requirements: sitting for extended periods at a workstation or mobile equipment; may be required to wear personal protective equipment (PPE) on site visits.
Equal Employment Opportunity
Teva Pharmaceuticals is committed to equal opportunity in employment. All employment decisions are made on merit. The company provides reasonable accommodations to any employee. All accommodation information will be treated as confidential. When requesting an accommodation, please send an email to with the nature of your request and your contact information.
Teva’s Equal Employment Opportunity Commitment: No discrimination on the basis of age, race, creed, color, religion, sex, disability, pregnancy, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, ancestry, national or ethnic origin, citizenship status, military status, protected veteran status, or any legally recognized status protected by federal, state or local law.
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