Drive growth in local services as Thumbtack's Growth Marketing Manager for SEM. Lead paid search strategies and optimize campaigns across platforms in this crucial role.
In the dynamic environment of Thumbtack, you will have the opportunity to shape and execute SEM initiatives while collaborating with cross‑functional teams. Your focus will be on managing and scaling paid search strategies that effectively capture customer demand while optimizing performance metrics. This senior role demands strong analytical skills and creative approaches to enhance Thumbtack's brand in the home services marketplace.
Key Responsibilities
- Execute and enhance the paid search strategy across Google and Microsoft
- Manage SEM program growth, adhering to specific KPIs
- Develop an experimentation roadmap for ads and keywords
- Collaborate with data science and engineering teams for scalability
- Track and measure performance metrics effectively
Requirements
- 8+ years in paid digital advertising experience
- Proven track record in SEM campaign performance improvement
- Strong data analytics skills with pivot tables and modeling
- Familiarity with TROAS and LTV bidding strategies
- Experience integrating generative AI tools into SEM execution
Leverage your extensive SEM expertise to enhance local service offerings at Thumbtack.
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