Overview:
We are seeking a commercially driven and strategically minded Strategic Marketing Senior Manager to join our team in Auburn Hills, MI. This role demands clear leadership in developing and executing global and regional segment strategies, driving cross-functional alignment, and delivering customer‑centric value in fast‑paced markets. The ideal candidate brings a proven business and commercial background, ideally paired with technical expertise or industry experience in automotive.
Responsibilities:
- Lead the development and execution of global and regional segment and action plans: Define where and how to play across key markets
- Drive cross-functional collaborationwith Commercial, Technology & Innovation (T&I), Business Line (BL), and Marcom teams to ensure strategic alignment and flawless execution
- Set and own segment-specific targetsand key milestones, ensuring measurable impact and accountability
- Shape technology roadmapsin close partnership with T&I to support innovation and long‑term growth
- Define and implement value pricing strategiesin alignment with Business Line leadership
- Lead marketing communications planningwith our Marcom team to strengthen customer experience positioning and brand visibility
- Champion new ways of working, fostering internal collaboration and building strategic partnerships along the value chain
Qualifications:
- Master’s degree in Business, Marketing or related field; MBA or advanced technical degree preferred
- Minimum 5 years of experience in strategic marketing or commercial roles, preferably in electronics or consumer goods
- Strong analytical and strategic thinking skills with a track record of successful cross‑functional collaboration
- Experience in multinational environments and matrix organizations is a plus
Required Competencies:
- Leadership & Execution: Demonstrated ability to lead strategic planning and drive execution across global and regional teams
- Business & Commercial Acumen: Proven experience in strategic marketing, business development, or commercial roles, ideally within electronics or consumer goods sectors
- Industry Expertise: Additional technical or engineering background in Engineering Plastics or related materials is a strong advantage
- Engages Others: Builds collaborative relationships, communicates effectively, and drives team engagement
- Strategic Mindset: Demonstrates strong business acumen with a global and forward‑thinking approach
- Delivers Value: Executes with precision, manages performance, and maintains a strong focus on results
Celanese is an Equal Opportunity Employer. Celanese does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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