Associate Director, Media Activation at IPG Mediabrands New York, NY

Associate Director, Media Activation job at IPG Mediabrands. New York, NY.

Business Overview
Orion Worldwide is a global media company that generates value for our business partners. As the industry has evolved over the past two decades, so have we — expanding our global reach and product offering to deliver value for the world’s best brands, across nearly every category. The very best ideas are developed by people with diversity of background, thought and experience working together to develop customized solutions that best address our partners’ needs. A five-time winner of “Most Inclusive Climate” at the IPG Inclusion Awards, we scale our recruiting efforts beyond the traditional advertising candidate pool to find people who possess the passion, innovative thinking and collaborative skills needed to achieve our business goals and assist in cultivating a culture in which we can all be proud.

Position Summary
The Associate Director, Media Activation is a high level media specialist role at Orion, requiring knowledge in Video, Digital and Radio. The role involves strong leadership and managerial skills. Direct reports include Managers, Sr. Negotiators, Negotiators and Assistant Negotiators assigned to account portfolio. The Associate Director (AD) will assist VP & Director as a primary liaison with partner agencies, clients and external media representatives to ensure accounts are proactively managed. This individual will develop network and brand budgets, negotiate with key media partners, and oversee campaign results to accomplish client objectives and strategies. The AD will be responsible for taking an active role in the general management of the Media Activation team and contribute to the agency in terms of identifying best practices, marketplace observations and new opportunities.

Responsibilities

Represent Orion Media as a Senior lead at meetings and events

Act as key contact with AOR Media Investment, Media Planning, Account Strategy and Traffic teams to gain confidence and demonstrate value

Proactively seek new opportunities to improve performance and share ideas with internal team(s) and client(s) to grow client business

Billing penetration and financial reporting assistance

Oversee negotiations with media partners to secure optimal schedule for campaigns

Provide partner recommendations and justification designed to deliver on client KPI's to clients, media strategists and investment teams

Manage partnership deliverables and expectations with clients

Provide Media Activation support for new business pitches

Oversee, manage, and mentor a team while supporting and building a positive team environment promoting enthusiasm and encouraging strategic thinking - build corporate culture

Work cross-functionally across multiple departments at various organizational levels

Evaluate project requests and determining how to most effectively proceed in order to meet client needs, oversee and manage staff workload to monitor/meet deadlines

Collaborate internally with Media Investment, Client Strategy, Operations and Finance teams to ensure optimal way of working

Develop marketplace forecasting

Oversee the development of buy data analysis to craft pricing comparisons

Manage and oversee campaigns from pre-buy to invoicing

Utilize MediaOcean (MBOX) and other systems to compile account-specific/historical reports

Strategically use media research tools (eg: Nielsen) for buy development and trend analysis

Work to grow and develop the team through direct management and consistent, clear performance feedback

Ensure team has received all tools and training to excel in their roles

Assist team with conflict resolution with media partners, agencies, internally as needed

Create onboarding plans for junior staff in partnership with Director & VP

Required Skills & Experience

6-8+ years of buying Video, Digital and Radio with Media Company or experience within the Media Industry. Experience in negotiating upfront, scatter and opportunistic buys

Proven leadership ability and/or previous experience managing a staff

Excellent written, verbal communication and presentation skills

Proven superior customer service skills

Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors

Superior commercial and analytical skills

Proficiency with Microsoft Desktop software, specifically Excel and Word, PowerPoint preferred

Proficiency with Mediaocean or equivalent Inventory Management system

Knowledge and understanding of Nielsen services

Demonstrated ability to think and execute 'out of the box' ideas

Strong developed relationships with the Networks and Digital partners

Ability to be a team player and leader

Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [emailprotected] .

Salary Range
$100,000 - $115,000 USD

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