Marketing Specialist, Communications

Location:
Hybrid Charlotte, NC or Kansas City, MO preferred. Open to other Segra locations.

Role Overview:
Segra is looking for a Marketing Specialist, Communications to lead and coordinate companywide communications across internal teams and external audiences. This role serves as the central owner of messaging, working closely with sales, product, marketing, and customer teams to ensure communications are clear, consistent, on brand, and effective. From intake through execution, you’ll help shape how Segra communicates with customers, prospects, and employees, supporting sales efforts, campaigns, newsletters, and broader brand initiatives.

Responsibilities:

Develop and execute communication strategies that improve brand visibility and customer engagement

Write and manage compelling content across multiple channels (email, campaigns, announcements, etc.)

Ensure brand voice and messaging remain consistent across all communications

Partner with marketing and product teams to align messaging with business objectives

Monitor market trends and customer feedback to refine communication strategies

Support customer engagement and loyalty initiatives

Assist with crisis communications planning and execution

Measure and optimize communication performance

Distribute timely marketing and training communications to support sales teams

Align messaging with sales leadership to support revenue goals

Collaborate with training teams to support enablement initiatives

Create feedback loops with sales teams to improve content effectiveness

Keep internal teams informed through consistent, clear communication

Track how communications impact sales performance

Collaborate across departments to develop integrated communication strategies

Support marketing campaign launches and cross functional execution

Conduct basic market research to identify messaging opportunitiesImprove communication workflows and intake processes for efficiency

Track communication performance and engagement metrics

Share insights and results with key stakeholders

Use analytics tools to support reporting and decision making

Qualifications:

Bachelor's degree in communications, public relations, marketing, or a related field

3+ years of professional experience in communications or marketing

Strong writing, editing, and interpersonal communication skills

Excellent organization and project management abilities

Experience producing concise, engaging content

Comfort working in a fast paced, changing environment

Ability to manage multiple short and long term projects independently

Preferred Experience:

Experience with marketing automation tools (HubSpot, Axios)

Experience with list procurement tools (ZoomInfo, ConnectBase, CoStar)

Basic understanding of creative production and media deliverables

Experience with reporting and data analysis

About Segra:
Segra owns and operates a wide and dense fiber‑optic infrastructure footprint that provides state‑of‑the‑art connectivity, cybersecurity, voice, cloud and colocation solutions, all backed by industry leading service and reliability. Serving over 20,000 connected customer locations, Segra has been providing customer focused solutions for over 125 years. At Segra, we imagine, we engineer and we build a world of opportunities for our customers through fiber‑enabled technologies, driven by our customer‑first mentality. We invest in the communities we serve by hiring locally, empowering our teams, and continually upgrading our network infrastructure to deliver smarter, stronger technology solutions.

Benefits Overview:

Medical, dental, vision insurance

Life insurance

401(k) match

Flexible Spending/Health Savings Accounts

Tuition and gym reimbursements

Vacation/PTO, paid holidays, floating holidays

Volunteer days, parental leave

Legal, accidental, hospital indemnity, identity theft, pet insurance

Our Commitment to Equality:
Segra is an equal opportunity employer and prohibits discrimination of any kind. Segra does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non‑merit factor.

Salary Range:
$64,000 - $80,000

Beyond competitive health and retirement benefits with immediate 401(k) vesting, Segra also invests in your total well‑being through programs supporting physical, mental, financial, and social wellness.

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