Google Ads Specialist

Job Title: Google Ads Specialist

Location: Remote Working Hours: U.S. Hours

Contract Type: Full-Time

About the Role
We’re hiring a Google Ads Specialist for our client to own and optimize Google Ads campaigns across multiple client accounts.

This is a hands-on execution role — not strategy-only. You’ll be responsible for building, managing, and optimizing campaigns daily , with a strong focus on lead generation and performance .

If you’re someone who understands Google Ads beyond the basics and can actively improve performance, fix tracking issues, and drive results , this role will fit.

What You’ll Be Doing
1. Campaign Management & Optimization

Manage and optimize Google Ads campaigns (Search + Performance Max)

Continuously adjust bids, budgets, keywords, and targeting

Identify opportunities to improve lead quality and ROI

2. Performance Tracking & Analytics

Monitor campaign performance and make data-driven decisions

Identify underperforming areas and take immediate action

Ensure accurate conversion tracking and attribution

3. Campaign Setup & Testing

Build and launch new campaigns (structure, targeting, ad copy)

Run ongoing A/B testing on ads and strategies

Conduct keyword research and competitor analysis

4. Tracking & Technical Setup

Implement and manage tracking using Google Tag Manager & Google Analytics

Troubleshoot tracking issues and ensure clean data flow

5. Reporting & Communication

Prepare weekly performance reports and insights

Support internal teams with clear updates on campaign performance

What Success Looks Like

Campaigns are consistently improving in performance (CPL, conversions, ROI)

Tracking is accurate and reliable

Issues are identified and fixed without being told

Accounts are actively managed, not left on autopilot

Clear, actionable insights are shared regularly

Non-Negotiables

2+ years hands-on Google Ads experience

Google Ads Certification (active)

Strong experience with:

Google Search Ads

Performance Max campaigns

Google Tag Manager

Google Analytics

Proven experience managing lead generation campaigns

Strong analytical mindset (comfortable working with data daily)

Fluent English communication

Ability to work U.S. hours

Nice to Have (Not Required)

Experience with Google Shopping Ads

Exposure to SEO or paid social (Meta, etc.)

Familiarity with tools like Go High Level

Experience handling multiple client accounts simultaneously

Who This Is NOT For

Candidates with only basic Google Ads exposure

Strategy-only marketers with no hands-on execution

Candidates who rely on others for tracking setup or troubleshooting

People who struggle managing multiple accounts at once

Who This Is Perfect For

Hands-on operators who enjoy optimizing campaigns daily

Performance-driven marketers focused on results, not vanity metrics

Candidates comfortable in fast-paced, high-volume environments

People who take ownership of performance and outcomes

Interview Process:

Initial Phone Screen

Video Interview with Pavago Recruiter

Client Interview

Offer & Background Verification

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