Senior Associate Brand Manager - Growth & Innovation

Job Description

Responsible for supporting new-to-world categories and brands through:
Whitespace identification
Brand creation
Execution of brand strategies
Activation plans and budgets
New Brand Development (NBD) initiatives and related projects
This role partners closely with internal Sazerac teams, including category brand, operations, procurement, analytics & business intelligence, e-commerce, and product development. You will support both new brand launches and innovation pipelines for existing brands to drive top- and bottom-line financial growth.
Responsibilities

Strategic & Marketing Plan Execution : Support execution of strategic plans, annual marketing plans, activations, and budgets for assigned new-to-world categories/brands. Work to meet defined sales and profit objectives.
Cross-Functional Brand Building : Collaborate across functions to build brands into profitable, growing businesses aligned with company goals. Track progress against KPIs and program plans; ensure execution is on time and within budget. Support supplier relationships and communications.
Innovation & NBD : Assist in concepting, developing, and executing new brand development opportunities. Navigate NBD projects through internal processes, ensuring on-time and on-budget completion.
Agency & Marketing Coordination : Support management of agency work related to creative development, packaging, marketing materials, promotion, public relations, and media for assigned categories/brands and projects.
Business Analysis & Planning : Focus time and resources on the most critical BCSPs to achieve objectives. Use data tools to measure and analyze performance. Assist in developing action plans to close performance gaps.
Project Management : Establish organized personal priorities and ensure project team roles are clearly defined. Maintain project updates and monitor completion through the PPT system. Facilitate project progress across teams.
Strategic Brand Planning : Contribute to the development of brand strategy, new initiatives, and special projects for assigned categories/brands.
Career Development : Create and follow an action plan to build the skills and experiences required to achieve career goals. Use the CDS system to track and guide your progress.
Professional Development : Utilize the PDS system and available resources to identify areas for continuous self-improvement. Dedicate regular time to developing skills outlined in the Development Plan.
Qualifications/Requirements

Must
Bachelor's Degree
1+ year implementation or project management experience
2+ years experience in a fast paced environment
2+ years relevant experience with new brand launches and innovation pipelines
Strong computer skills and high comfort using technology and systems
Ability to quickly learn new systems/processes
Ability to communicate with all levels of an org
Excellent oral & written communication skills
Ability to manage multiple projects at one time
Ability to handle multiple tasks at one time
Strong planning and organizational skills
Willingness to travel
Preferred
Undergraduate degree in Business, Marketing or Communications
Experience in Alcohol Beverage Industry or CPG overall
Budgeting, planning and/or financial analysis experience.
Physical
A valid driver's license
Ability to pay attention to detail

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