Creative Director, Copy Job at LinkedIn in San Francisco

Job Description
Creative Director, Copy – leads with ideas. Writing is your craft, but your impact comes from how you shape thinking, build narratives, and push work to a higher standard.

You’ll work across brand and marketing to turn insight into creative that connects with real people, work that feels clear, human, and culturally relevant.

Location: Hybrid in New York City, San Francisco, Sunnyvale, or Mountain View offices.

Responsibilities

Translate strategy and insight into creative platforms, campaigns, and narratives

Lead concept development from the earliest stages through execution

Write and oversee copy across channels—brand, marketing, video, and more

Shape and evolve LinkedIn’s voice, ensuring it feels consistent, human, and distinctive

Work side by side with design, strategy, and marketing from the very beginning—co‑creating ideas, shaping briefs, and influencing the direction of the work before it’s defined

Push for simplicity and clarity, especially in how we express complex or abstract ideas

Bring others into the work early—aligning, influencing, and elevating ideas so the best thinking wins

Present creative with clarity and conviction, helping teams and stakeholders see not just what works, but what’s worth making

Mentor and guide writers, raising the bar for thinking, craft, and creative ambition across the team

Qualifications
Basic Qualifications

10+ years of experience in copywriting and creative leadership

BA/BS degree in design, marketing, or related field experience

Preferred Qualifications

A portfolio that demonstrates original thinking, strong creative instincts, and range across formats

The ability to shape ideas early, not just execute against a brief

Ability to translate insight into ideas that resonate culturally and emotionally

A clear voice and point of view, with the range to adapt across audiences, formats, and moments

Experience building work that is strategically grounded, creatively sharp, and culturally aware

Strong editorial judgment and high standards for craft and detail

Experience influencing senior stakeholders and driving creative decisions

A track record of elevating both the work and the people around you

The judgment to know when to push, when to refine, and when to keep going until the work is truly right

Suggested Skills:

Concept Development

Creative Storytelling

Editorial Judgment

Brand Voice Development

Stakeholder Influence & Creative Leadership

Compensation
LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $149,000 to $233,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. The total compensation package for this position may also include annual performance bonus, stock, benefits, and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non‑discrimination provisions described at https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

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