Marketing & Partner Success Coordinator

Help Write the Next Chapter of Puustelli’s 100-Year Story
Marketing & Partner Success Coordinator
Location:

Twin Cities, Minnesota (hybrid role with regular in-person meetings, partner visits, visits to our Otsego warehouse, job sites, and occasional trade shows)

Type:

Part-Time (approximately 8–24 hours/week)

Compensation:

Based on experience, capabilities, and fit for the role

Growth Path:

Potential to grow into a full-time role

THE STORY
For more than 100 years, the Finnish family‑owned company Puustelli Group has helped people create kitchens that feel personal, functional, and timeless. Today, Puustelli kitchens can be found around the world — including the home of Andrew Zimmern — and the products have received multiple international design and innovation awards along the way.

Now, Puustelli North America is building the next chapter by introducing Puustelli® SmartFrame™ to the North American market. We are creating a partner‑focused ecosystem that combines Nordic product innovation with strong local cabinet professionals across the U.S.

THE ROLE
This is an early foundational role within Puustelli North America. You will work directly with the founder and help shape the systems, partnerships, content, and ways of working that define the next phase of the business.

This is not a traditional marketing role. You will help grow a new category of cabinetry while supporting partners, creating scalable marketing systems, and helping tell the Puustelli SmartFrame story across digital and real‑world environments.

We are looking for someone who enjoys building, learning fast, taking ownership, and helping partners succeed. We focus on growth‑oriented partners and want someone who genuinely enjoys helping ambitious people and businesses grow.

IN THIS ROLE, YOU WILL

Develop and execute social media content across Instagram, LinkedIn, Facebook, YouTube, and other platforms — including filming, editing, publishing, and helping shape content strategy and channel growth

Help partners communicate effectively about Puustelli SmartFrame while supporting joint lead generation efforts

Create marketing materials, partner toolkits, landing pages, newsletters, and training materials

Support the onboarding and activation of new partners

Create training materials, videos, and documentation to help partners learn and use SmartFrame Studio, our proprietary design and ordering tool

Participate in partner visits, installations, photo shoots, training sessions, and occasional warehouse and fulfillment support

Help productize new concepts and turn complex ideas into simple communication

Use AI tools daily to improve content creation, communication, workflows, and efficiency

Occasionally support customer service inquiries, coordination tasks, and operational activities when needed

WHY THIS ROLE MAY BE EXCITING TO YOU

Early foundational role working directly alongside the founder to help shape the business from the ground up

Opportunity to help shape a new category and partner ecosystem in North America

High visibility and ownership across marketing, partnerships, systems, and operations

Flexible hybrid working style focused on outcomes and initiative

Opportunity for the role and responsibilities to grow significantly with the business

Work with award‑winning products, forward‑thinking partners, and AI‑first workflows

THE ENVIRONMENT
You will work closely with the Puustelli North America founder, our Otsego warehouse team, Puustelli Group representatives, suppliers, partners, customers, and homeowners.

This is a hands‑on role that includes partner visits, exhibitions and trade shows, content creation, staging environments for marketing and training purposes, occasional warehouse and fulfillment support, and remote work. We are looking for someone who enjoys helping things move forward in real life — not just from behind a desk.

WHAT ABOUT AI?
We are an AI‑first company. AI is part of our daily workflow across marketing, operations, product development, and communication.

Please share tangible examples of how you have used AI tools in real‑world situations, projects, studies, content creation, or problem solving.

REQUIREMENTS

Ability to begin posting content within the first week

Flexibility to work approximately 8–24 hours per week

Reliable transportation for visiting different locations

Integrity, curiosity, adaptability, and respect for others

Strong written and visual communication skills

Comfortable learning and applying new software and AI tools quickly, with tangible examples of real‑world AI use

Comfortable in a startup‑to‑scaleup environment where progress matters more than perfection

WHAT SUCCESS LOOKS LIKE (FIRST 3–6 MONTHS)

Video, photo, and interview content created from completed partner projects and installations

New partners successfully onboarded and activated

First SmartFrame Studio training videos and support materials created

New assembly and installation materials developed based on real‑world partner feedback

Existing contacts successfully converted into active partner accounts

Fast feedback loops established to improve messaging, content, workflows, and partner experience in real time

You are enjoying the process of building, learning, and helping things move forward

HOW TO APPLY

Apply online at https://puustelliusa.com/careers

Include tangible examples of AI tool use in real‑world situations

Selected candidates will be asked to prepare a short 90‑day success plan describing how they would approach the role

WHAT ELSE
We are a small, hands‑on team building Puustelli SmartFrame in North America through real projects, strong partnerships, and constant learning. We value initiative, adaptability, ownership, and people who enjoy building and making things happen.

We believe long‑term success is built responsibly — one relationship, project, and partnership at a time. We value integrity, curiosity, respect for others, and people who enjoy solving problems and helping others succeed.

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