Principal GTM Innovation Manager

Opportunity
Adobe’s Enterprise Marketing GTM Team is at the forefront of reimagining the end-to-end GTM process, from strategy to execution, using generative and agentic AI. We are looking for an experienced

Principal Go-to-Market Innovation Manager

for a high‑visibility role with exposure to senior leadership and opportunities to shape how Adobe delivers experiences to enterprise customers. This role is ideal for someone with a strong foundation in marketing, data analytics, decision sciences, or strategy/management consulting, and a passion for driving business impact.

What You’ll Do

Develop AI‑Driven Marketing Capabilities:

Collaborate on initiatives to develop agentic capabilities for Adobe’s GTM practitioners. Scope use cases and translate data into actionable insights and next‑best‑action recommendations. Support Proof‑of‑Concept testing to improve agentic capabilities and recommendations.

Foster Integrated GTM Strategy & Alignment:

Drive strategic alignment and cohesion between Marketing, BDR and Sales, including rigorous definition and distribution of key value props, target segments, accounts and personas, and areas of highest revenue potential.

Data Driven Problem‑Solving:

Use analytics to build efficiency and effectiveness into our marketing model. Create advanced marketing measurement capabilities. Build predictive models to optimise ROI, spend, and targeting.

Translate Account, Persona, & Content Strategy and Actionable Insights:

Use data to devise metrics, solve problems and influence executive decision‑making. Contribute to the creation and evolution of marketing scorecards and dashboards.

Cross‑Functional Leadership:

Lead cross‑functional workstreams with stakeholders across Enterprise Marketing, PMM, Sales, Content Strategy, ACS, and DX Products to drive alignment and execution. Foster a culture of collaboration, innovation, and continuous improvement.

Vision‑setting and Storytelling:

Paint the future of our GTM strategy: nurture early ideas into compelling visions. Define ‘what’s in it for me’ and why the time for change is now. Demystify incredibly complex topics at multiple altitudes.

Who you are

8‑10+ years of experience including experience in B2B marketing, GTM strategy, or marketing operations, preferably in enterprise SaaS or tech.

Exceptional analytical and quantitative problem‑solving skills, including conducting research, analysing data, developing hypotheses, and synthesising recommendations.

Ability to develop concepts, build & improve prototypes, and implement scaled solutions.

Excellent communication and storytelling skills.

Proven ability to lead cross‑functional initiatives and influence senior leaders.

Familiarity with AI‑powered marketing tools, CRM systems, and campaign orchestration platforms.

MBA or equivalent experience preferred.

Comfort navigating ambiguity and driving clarity in fast‑paced environments.

Familiarity with AI/ML concepts in marketing or decision sciences.

Management Consulting experience or structured problem‑solving background preferred.

Our compensation reflects the cost of labour across several geographic markets, and we pay differently based on those defined markets. The pay range for this position is $140,100 – $261,150 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. In California, the pay range for this position is $180,300 – $261,150.

In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.

State‑Specific Notices
California
Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado
Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts
Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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