VP - Category Management (Fragrance)

Vice President, Category Management – Fragrance (Luxe Division)

Location: 10 Hudson Yards, New York, NY (hybrid model - 3 days in office, 2 days WFH)
Who We Are

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.
L’Oréal is the undisputed global leader in beauty, and our LUXE Division houses some of the world's most prestigious, iconic, and culturally significant fragrance portfolios (including Yves Saint Laurent, Giorgio Armani, Lancôme, Valentino, Prada and integrating Kering Beaute brands).
What You Will Do:

As the Vice President of Category Management for Fragrance, you are responsible for creating and deploying the 3-year strategy and frame for the fragrance category across all Luxe brands. Leveraging our multi-faceted portfolio, you will also manage our go-to-market execution, driving category transformation and unlocking sustainable growth in partnership with multidisciplinary teams.
By synthesizing deep consumer insights, financial rigor, and high-impact commercial strategies, you will translate multi-brand portfolios into compelling local stories, optimizing yearly activation plans to fuel outstanding market-share gains.
1. Fragrance Expert

Master of shopper and consumer competitive landscapes to identify whitespace and opportunities to grow
Proactively share insights regarding category needs, gaps, opportunities with relevant stakeholders both locally and globally
Define and track KPIs for success, monitoring market share and category net revenue.
2. Strategize and Frame

Build the long term and short term strategic plan towards our retailers for the fragrance category
Drive incremental market share by identifying white-space opportunities within the US fragrance category; serve as a key strategic advisor to the BUs and DMIs to co-create and prioritize innovation roadmaps.
Design and recommend Category Activation plans to leverage category strategies, in collaboration with business unit & CMO leadership
3. Go-To-Market Execution

Collaborate with the CMO team, commercial and marketing teams to adapt global strategies into compelling local retail selling stories, ensuring effective and clear go-to-market plans for growth in fragrance
Support sales teams to frame category joint-business-plan implementation within Customers organization
Build relationship of trust with top stakeholders by providing expertise on customer behavior and market trends, and co-design with them activation strategies for the fragrance category
4. Category Transformation

Establish and share best practices on sales activation, including assortment optimization and promotional calendars
Facilitate cross functional collaboration both locally and globally, providing local shopper, market, retailer and distribution insights to anticipate and drive category shifts within fragrance
Who You Are:

Fragrance Authority: Deep expertise and understanding of the fragrance category, with strong understanding of prestige and luxury dynamics
Experience with data driven decision making
P&L management is a must
Prior category vision and growth management success
Fragrance Marketing experience
What's In It For You:

Competitive salary:

$172,000 – $250,000

base (compensation will depend on relevant skills, experience, and location)
Profit-sharing and performance bonuses
Generous paid time off and holiday schedule
Access to learning & development programs and career mobility within L'Oréal Luxe
Our Commitment to Diversity & Inclusion

At L'Oréal, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are an Equal Opportunity Employer and do not discriminate in recruitment, hiring, training, promotion, or other employment practices on the basis of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you require a reasonable accommodation to participate in our application process, please contact us at accommodations@loreal.com.

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