Content Creator

Overview

At Naked Wines, we are all about helping our customers experience better wine, made by independent winemakers, without compromise. This role exists to bring that mission to life on social media. You'll be embedded in wine country, generating high-quality, story-led, behind-the-scenes content at scale, with a primary focus on video.

You are responsible for

Winemaker Focused Content Creation

Be on the ground with our winemakers, telling their stories through compelling short form video

Build and maintain relationships with winemakers in the Sonoma/Napa area to facilitate smooth shoot logistics

Plan and coordinate filming days with winemakers to maximise the content captured during each visit

Work from creative briefs supplied by the Social Pod to create content that works across multiple channels. This may include talking head interviews, B-roll and photography

Independently shoot, direct and edit high-quality content with minimal on-site support

Be the eyes and ears of the Social Pod in Sonoma - capturing reactive content as it happens

Behind the scenes (Office based content)

Own the Sonoma TikTok channel, growing our presence through authentic, platform-native content

Create and post 'Inside Naked' content that gives our audience a window into life at the Sonoma office, capturing real moments, genuine reactions and telling brand stories

Proactively pitch ideas for 'Inside Naked' content, bringing your knowledge of what performs on TikTok to the Social Pod

Working Within the Social Strategy

Create content in line with The One Naked brand guidelines and social strategy, as directed by the Social Pod

Take creative direction from the Social Media Manager while bringing your own platform knowledge and creative instincts to each brief

Leverage and co-ordinate whitelisting access through winemakers' profiles to enable cross-pollination of organic and partnership content on whitelisted pages to support an integrated organic and paid strategy

Requirements
You Must Have:

Proven 2 years experience creating story-led content for a brand, either in-house or as a contractor

Demonstrable experience self-shooting and directing others on camera, with a confident, natural approach to working with non-professional talent

Proficient in short-form video editing (CapCut, Premiere Pro or similar)

Strong working knowledge of TikTok, both as a creator and a consumer - you should understand what makes content perform on the platform

Experienced shooting high-quality content on mobile - this is a phone-first role

For all US based positions - Must be at least 21 years of age

Desirable

A passion for or knowledge of wine — you don't need to be a sommelier, but genuine curiosity about the people behind the bottle will go a long way

An understanding of how a winery operates and the winemaking process is a real bonus

Comfortable using supplementary kit such as microphones and lighting (provided)

Familiarity with Meta Ads Manager (Facebook & Instagram), TikTok Business and a keen interest in performance marketing is a plus

Benefits

Compensation: $85-$88k

Annual Bonus - Up to 10%

Health, Dental, and Vision Insurance - 90% employee coverage, 60% dependent coverage. Eligible from day 1

Holiday allowance - 34 days of paid time off, including 20 days of accrued paid time off (PTO) and 12 paid company holidays. Paid time off also includes your Birthday, plus one additional day for volunteer efforts

Retirement plan - 4% employer match. Eligible from day 1

Wine allowance - $50 a month towards your Nakedwines.com account

Personal Pathways - Naked will pay up to $500 annually towards training and development or mental health resources

If you think you fit the bill, we want to hear from you. Get the ball rolling and hit ‘Apply' now.

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