Commercial Category Manager

Commercial Category Manager
BGC, Taguig | On-site | Mon–Friday

Role Overview
The Commercial Category Manager oversees category performance by integrating commercial strategy, innovation planning, and execution excellence. This role drives profitable growth through category analysis, stakeholder alignment, and successful market implementation of new initiatives.

Key Responsibilities
Commercial Management

Lead category strategy development and execution across channels

Monitor category sales, profitability, and overall business performance

Analyze market trends, shopper insights, and competitor activity

Prioritize commercial levers to maximize category growth and market share

Manage category budgets and financial performance targets

Align pricing and portfolio strategies with RGM and commercial teams

Stakeholder & Governance Management

Influence leadership teams to support category priorities and investments

Facilitate strategic alignment meetings with cross-functional teams

Ensure smooth execution of category initiatives through structured governance routines

Coordinate with regional and local stakeholders to align business priorities

Drive collaboration between Marketing, Sales, and Operations teams

Innovation & Launch Execution

Lead planning and execution of product commercialization initiatives

Create launch plans, sales presentations, and product sell-in strategies

Coordinate development of POSM materials and launch communications

Ensure operational readiness including production, materials, and deployment planning l

Support system readiness and employee engagement activities for product launches

Collaborate with channel teams on below-the-line (BTL) support programs

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