Content Marketing Manager

Content Marketing Manager
Baethke Plumbing

Chicago, IL | Full-Time

$48,000-$75,000 Annual Salary Depending on Experience

Build a Marketing Career at the Forefront of AI, Content Strategy, and Digital Growth

We are seeking a creative, strategic, and results-driven Content Marketing Manager to lead content development, brand messaging, digital marketing initiatives, and AI-enhanced marketing operations. This role offers an exciting opportunity to help shape the future of a growing organization by driving audience engagement, strengthening brand awareness, and supporting lead generation efforts across multiple digital channels.

This position is ideal for a marketing professional who enjoys both creativity and analytics. You'll have the opportunity to develop compelling content, execute integrated marketing campaigns, leverage emerging AI technologies, and directly influence business growth through measurable marketing results.

As our Content Marketing Manager, you'll oversee content strategy, digital marketing initiatives, SEO and Generative Engine Optimization (GEO), social media management, campaign execution, and performance reporting. You'll work closely with leadership and cross-functional teams to create engaging content that connects with audiences while supporting company objectives.

Why Join Our Team

Opportunity to work with emerging AI marketing technologies and strategies

Direct impact on company growth, brand awareness, and lead generation

Collaborative and forward-thinking work environment

Professional development and career advancement opportunities

Variety of projects across content creation, digital marketing, and brand strategy

Leadership team that values innovation, creativity, and new ideas

Compensation & Benefits

$48,000-$75,000 annual salary based on experience and qualifications

Comprehensive benefits package

Paid time off and holidays

Professional development and training opportunities

Career growth and advancement potential

Collaborative team environment

Exposure to cutting-edge marketing technologies and AI-driven tools

What You'll Do

Develop and execute content marketing strategies aligned with business objectives

Create and manage content including blogs, website copy, email campaigns, case studies, social media content, videos, and marketing collateral

Maintain consistent brand messaging and voice across all platforms

Plan and execute digital marketing campaigns across social media, email, SEO, GEO, and paid advertising channels

Manage editorial calendars and content distribution strategies

Optimize website and digital content for search performance and AI discoverability

Support lead generation initiatives through conversion-focused marketing campaigns

Utilize AI tools such as ChatGPT, Claude, and other emerging technologies to improve content development and workflow efficiency

Monitor campaign performance and provide data-driven recommendations for improvement

Analyze engagement, traffic, conversion, and ROI metrics

Stay current on marketing trends, AI developments, and emerging digital opportunities

What We're Looking For

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field preferred

3+ years of experience in content marketing, digital marketing, brand strategy, or a related role

Exceptional writing, editing, and communication skills

Strong understanding of SEO, social media marketing, email marketing, and digital analytics

Experience using AI tools such as ChatGPT, Claude, or similar platforms within marketing workflows

Familiarity with Generative Engine Optimization (GEO) and AI search visibility strategies

Experience with content management systems, marketing automation platforms, and analytics tools

Strong organizational skills with the ability to manage multiple projects simultaneously

Creative thinker with strong analytical and problem-solving abilities

Preferred Qualifications

Experience with graphic design, video editing, or multimedia content creation

Familiarity with CRM systems and marketing automation platforms

Experience with Google Ads, LinkedIn Ads, or other paid advertising platforms

Background in B2B and/or B2C marketing environments

Understanding of AI search trends, conversational search optimization, and emerging marketing technologies

If you're passionate about content creation, digital marketing, AI-powered innovation, and driving measurable business growth, we'd love to hear from you.

Apply today to join a team that is shaping the future of marketing through creativity, technology, and strategic thinking.

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