Overview
Location: Los Angeles, California (on-site). Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We aim to craft content that resonates with audiences from ages 4 to 104. The role reports to the VP, Outreach and focuses on leveling up our creative work across the board.
You’ll be hands-on with writing to bring big ideas to life and shape narratives that make an impact. The ideal candidate is a natural storyteller with a meticulous eye for copy and brand voice.
Duties and Responsibilities
Write, edit, and refine high-impact copy across channels including web, mobile, paid ads, email, direct mail, PR (op-eds and press releases), petitions, video titles/descriptions, and social media.
Craft compelling, conversion-driven messaging for marketing and fundraising campaigns that resonates with diverse audiences.
Ensure all copy is clear, accurate, and aligned with brand voice, tone, and strategic goals.
Adapt messaging to engage both kids and general audiences while maintaining a consistent and cohesive voice.
Develop campaign narratives, messaging frameworks, and talking points for use across internal teams, external partners, and influencer collaborations.
Contribute to creative ideation and concept development for campaigns, social content, and talent/presenter integrations, shaping how stories are told and amplified.
Qualifications
5–7 years of experience in copywriting and creative roles.
Strong understanding of the digital media landscape, with fluency in conservative-focused messaging and audiences.
Exceptional writing, editing, and proofreading skills with sharp attention to detail.
Deep passion for social media and a strong grasp of emerging trends and platform dynamics.
Ability to take ownership of work, stay self-motivated, and remain adaptable in a collaborative environment where not every idea moves forward.
Proven experience crafting high-impact, donor-focused and fundraising copy across diverse audiences and age groups.
Compensation and Benefits
Salary Range: The salary target for this role is $85,000 - $100,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
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Copywriter
LEADERSHIP INSTITUTE · Los Angeles, CA, USA ·
- Pay:
- $85,000-$100,000/yr
- Job type:
- Full Time