Communication Specialist II

Overview

Job Description
What We Want
The ideal worker is a creative, but detail-oriented individual who enjoys working collaboratively on a team and also excels at self-motivated, autonomous work. This individual will focus on connecting a variety of audiences across networks with the resources and programs available from The McFerrin Center for Entrepreneurship via multiple marketing/communications channels, platforms and outlets.
What You Need To Know
Salary Range:

$45,000 - $50,000/annually (based on selected hire’s qualifications)
Cover Letter & Resume:

A cover letter and resume are strongly recommended.
Other Requirements and Factors : The position requires frequent weekend and evening hours for events and programs.
Essential Duties/Tasks

Content Creation
Helps to write and review compelling, high-quality content for social media channels, letters, blogs, press releases, collateral materials, email communications, the website and other materials to promote activities of the McFerrin Center for Entrepreneurship.
Review and edit content for accuracy, messaging, grammar and style, maintaining the highest standards of quality and professionalism.
Contribute to the development of a digital content strategy that supports the organization's goals and objectives, ensuring that content is relevant and resonates with the target audience.
Researches, interviews subjects and generates content for various publication platforms, including social media posts, newsletters and web content.
Coordinates with Assistant Director to design, edit and produce newsletters, flyers, signage, email marketing and other promotional materials to support the Center's marketing efforts.
Assists in marketing and communication of all events, programs, activities and initiatives related to the McFerrin Center.
Collaborates with colleagues, including graphic designers, photographers, videographers and marketing professionals, as well as a team of students to assist in the production multimedia content that tells a cohesive and engaging story.
Assists in planning, implementing and promoting special events and programs as needed. Leads photo and video shoots for events as needed.
Communications Maintenance
Manages, creates, and imports content into the Center’s photo repository.
Manages McFerrin email inbox, along with all social media messaging and routes to appropriate Center staff.
Regularly proofs, edits and updates information on program webpages to ensure content is correct and up to date. Coordinates with the logistics team for all details.
Maintains the Center’s online calendar in accordance with TAMU requirements.
Maintains tracking system for all printed promotional collateral, maintaining supply and coordinating with printers.
Evaluation and Development
Analyzes event data to help inform McFerrin staff of marketing and programmatic suggestions.
Reviews current trends in entrepreneurship and business in regard to all content creation.
Qualifications
Required Education and Experience
Bachelor’s degree in marketing, Communications, Journalism, Sales, or related field, or equivalent combination of education and experience.
Two years of relevant experience including in communications, marketing, social media, sales, writing, events, fundraising/development.
Preferred Qualifications
Three years of relevant experience including in communications, marketing, social media, sales, writing, events, fundraising/development, with a Bachelor\’s degree.
Experience using a variety of social media platforms.
Experience writing, reviewing and posting content.
Experience with website maintenance (Wordpress, HTML), Adobe Suite, Sprout Social, or other comparable tools.
Knowledge, Skills, and Abilities
Experience within or a strong desire to learn strategic communications, including disciplines like media relations, social media, etc.
Ability to multitask and work cooperatively with others.
Strong verbal and written communication skills.
Strong interpersonal and organizational skills.
Ability to present information clearly and concisely.
Strong attention to detail.
Excellent presentation, writing, and editing skills with ability to proofread and edit for grammar and style.
Ability to think creatively about communicating an organization’s message and brand.
Proficiency using the Internet, smart phones, and various smart phone apps.
Proficiency in Microsoft Office applications.
Outstanding interpersonal skills, including the ability to respond to external constituents with tact, diplomacy and discretion represent the department professionally in a variety of public settings.
Must have a high level of creativity, excellent project and event management skills, and an in-depth understanding of the digital and social media marketing and communications landscape.
Note
This refined description excludes promotional sections and focuses on responsibilities and qualifications relevant to the role. It preserves the essential requirements and duties while avoiding non–job-description content.

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