CRM and Loyalty Campaign Specialist

About us
Rural King is America's Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

We aim to offer an exceptional shopping experience, complete with complimentary popcorn and coffee, as a small gesture of appreciation to our loyal customers.

At Rural King, we value our associates and work hard to cultivate a rewarding workplace environment. We present growth opportunities, competitive benefits, and a people‑first culture where dedicated individuals unite to serve rural communities with passion. Join us to discover not just a job but a chance to grow professionally, make significant contributions, and impact the lives of those we serve.

How we reward you

401(k) plan providing a 100% match on the first 3% of your contributions and 50% of the next 2%

Comprehensive healthcare plans to meet your needs

Access to virtual doctor visits

Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic's Complex Care Program

15% Associate Discount

Dave Ramsey's SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You'll Do
The CRM and Loyalty Specialist is tasked with executing and optimizing CRM and loyalty initiatives across our customer channels. This role oversees campaign operations from start to finish, ensuring accuracy and efficiency while enhancing processes, driving performance, and advancing strategic loyalty initiatives. This is an excellent opportunity for a detail‑oriented, proactive professional eager to progress in CRM and lifecycle marketing.

Key Responsibilities

Campaign Execution:

Lead the creation, QA, and rollout of CRM and loyalty campaigns across marketing platforms, managing offer configurations and promotional setups with precision.

Translate audience segmentation into action to align with campaign strategies.

Act as the main point of contact for campaign execution inquiries and troubleshooting.

Ensure all campaigns comply with business requirements, standards, and deadlines.

Calendar & Workflow Management:

Oversee the campaign calendar by ensuring alignment across teams and priorities, identifying risks to timelines, and implementing solutions for timely delivery.

Coordinate input across various departments, improving workflow efficiency, and minimizing bottlenecks during execution.

Process & Documentation:

Spearhead the development and ongoing enhancement of CRM and loyalty Standard Operating Procedures (SOPs) while identifying gaps in current processes and implementing scalable solutions.

Standardize campaign setup procedures to ensure consistency and reduce errors, while also supporting the training and onboarding of new team members.

Cross-Functional Collaboration:

Work closely with Marketing, Merchandising, IT, Finance, and external vendors to offer input on strategy, execution feasibility, and campaign structure.

Act as a liaison between technical and business teams involved in loyalty initiatives.

Performance Monitoring:

Monitor and analyze campaign performance, providing insights and recommendations for improvement.

Support and execute A/B and multivariate testing strategies to identify optimization opportunities based on data and results.

Partner with leadership to enhance customer engagement and retention continuously.

Supervisory Responsibilities
None

Essential Qualities for Success

2-4 years of experience in CRM, loyalty, email marketing, or a related field.

Preferred experience in retail, e-commerce, or loyalty programs.

Strong familiarity with CRM, ESP, CDP, or marketing automation platforms.

Proven ability to manage campaign execution and timelines independently.

High attention to detail with strong organizational and problem‑solving abilities.

Proficient in balancing multiple priorities and meeting deadlines in a fast‑paced setting.

Excellent communication skills with experience working across departments.

Analytical mindset comfortable with interpreting campaign performance data.

Physical Requirements

Ability to maintain a seated or standing position for extended periods.

Capability to lift 15 pounds periodically.

Ability to navigate and access all facilities.

Effective verbal communication skills in person and via electronic devices.

Close vision for tasks related to computer use.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

The pay range for this position is $44,000 - $49,000 annually and is eligible for bonuses. Exact compensation will be determined by factors such as geographic location, education, certifications, experience, job level, shift, and organizational needs.

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