Account Executive

Overview
Title: Account Executive. to help deliver impactful media campaigns for our customers, leveraging our rich history, extensive audience reach, best-in-class advertising solutions, and the power of cutting-edge AI tools.

Role Overview
Hearst Newspapers is investing in its sales force, and we want you to be a part of it. We are looking for a digitally savvy, highly motivated Account Executive to join our advertising team at The Laredo Morning Times. As an Account Executive, you will be responsible for developing and managing a sales pipeline and building new business relationships with local advertisers throughout the Laredo area. You will work with your customers to promote compelling solutions that best fit their marketing needs. As an advocate for the customer within the Laredo Morning Times, the role works in cooperation with other departments to ensure we can meet and exceed customer expectations both in performance and process. Hearst Newspapers operates on a hybrid work week schedule.

What will you do?

Drive Success with Innovative Tools: Utilize our AI-powered software to enhance every stage of the sales cycle, from prospecting and planning to presenting and closing deals.

Lead Generation: Call on local small to medium sized businesses to show the value of our suite of digital media advertising products from social media, display, video, programmatic, SEO/SEM to traditional advertisements. Generate new leads through cold calling, networking, and prospecting, and stay aware of new businesses opening in the area. Own the sales cycle with support from the local account management team for after-sale support.

Execute sales tactics: Implement marketing strategies, deliver effective sales presentations with passion to consistently earn, retain and increase revenue.

Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently. Be a strong contributor to the local business community and help boost clients’ businesses through multiple digital media channels.

Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce.com.

Product Expertise: Become an expert on digital and print products/services. Initial training in the first three weeks, with ongoing support and continual learning to grow and succeed as an Account Executive.

Advertising Solutions: Create engaging advertising solutions to solve clients’ business needs.

What will it take to be successful?

Purposeful: You are direct and get things done quickly, with confidence, integrity, and determination.

Adaptable: You react and adjust to changing conditions and come up with practical ideas to deal with them.

Driven: You have self-assurance and competitive drive, delivering high-quality, organized, and repeatable results.

Communicator: You are a lively and intelligent person with a stimulating influence on others.

Trend-Savvy: You will keep informed of industry developments to ensure our digital advertising strategies remain cutting-edge and effective.

What we’re looking for

Education: BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.

Experience: 2+ years of business-to-business outside sales in advertising or media, with a proven success in new business acquisition and exceeding revenue goals.

Skills: Superior presentation, interpersonal, and communication skills. Technically savvy with experience in Salesforce, Excel, and PowerPoint.

Mindset: Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.

What we offer

Dynamic Environment: A great work environment where it’s never boring.

Comprehensive Training: Paid in-depth sales and product training.

Competitive Compensation: Competitive base salary with uncapped commissions for unlimited earning potential.

Collaborative Culture: Ideas and input are always welcome.

Learn more about Hearst Newspapers at www.joinhnp.com

Our Benefits
At Hearst Newspapers we support our employees through personal and professional development, and promote physical, financial and emotional wellbeing. Our benefits include:

Physical Wellbeing: Medical, Dental, and Vision coverage.

Invest for the Future: Competitive retirement plan with matching program in most markets.

Generous Paid Time Off: Holidays and vacation.

Paid Parental Leave: Paid leave for new parents.

Monthly Child & Dependent Care Reimbursement: Financial support for caregiving.

Emotional Wellbeing: Mental wellness benefits.

LGBTQ+ & Inclusive Health Services: Inclusive healthcare.

Fertility Coverage & Menopause Support

Pet Wellness Reimbursement & Rover Credits

And more; additional details available on request.

Join us at The Laredo Morning Times and become part of a team that values innovation, collaboration, and customer success. Apply now to make an impact in the Laredo advertising market.

About Hearst Newspapers
With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, and other digital and marketing services. We are investing in new and innovative ways to tell stories, grow newsrooms, diversify tools, and evolve platforms to support the millions of people who trust us each month.

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