Associate Director, US Patient Marketing, gMG

This is what you will do:
Reporting to the Senior Director of gMG U.S. Patient Marketing, the Associate Director will be a key member of the patient marketing team. This individual will be responsible for redefining the Patient and Caregiver educational strategy and execution of patient marketing initiatives for gMG in the US market. They will support the development and execution of a best-in-class annual patient marketing plan, inclusive of relevant brand strategies. This individual will work closely with patients and caregivers, HCPs, and Patient Advocacy Organizations, as appropriate, and will be a key cross-functional player, liaising with numerous teams to accomplish goals, including: Field/TLL, Legal, Compliance, Privacy, Patient Advocacy, Patient Services/SPP vendor, Medical, and Market Access, Commercial Operations and PRC.
You will be responsible for:
Leading the execution of the U.S. tactical plan promoting to patients and caregivers living with generalized Myasthenia Gravis (gMG)
Lead Digital Marketing efforts that include Social, Programmatic and Endemic media placements
Lead all CRM development and ongoing optimizations to help educate patients along their journey
Cultivating strong collaborative relationships with cross functional partners including field sales, TLLs, training, Patient Services, Market Research, Business Ops, Promotional Review Committee, Medical, Regulatory, Legal, and Compliance.
Supporting the development and execution of the annual patient marketing plan, as well as agile evolutions in preparation for competitive entrants
Partnering with multiple patient marketing and media agencies
Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission
Partnering with Commercial Operations to identify content re-purposing strategies for existing assets, expanding their reach across platforms
Representing brand in PRC process improvement initiatives to ensure content is compliantly, quickly, and accurately approved and deployed
You will need to have:
Bachelor's degree
Must have 7+ years professional experience with at least 2 years in life sciences
Knowledge of marketing principles, including key principles of brand management, patient education, and the customer journey
Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty
Strong knowledge of MS Office: Word, PowerPoint, Excel
Fluent in English (written and spoken language)
High ethical standards and personal integrity
Travel: anticipate 25%
The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
We would prefer for you to have:
7+ years of life sciences experience in competitive market landscape(s)
Experience developing patient-centric digital marketing campaigns, having lead tactical development, MLR/PRC review, execution, measurement and optimization
Prior professional experience with Consumer Marketing & Media, Patient Services, Patient Advocacy, and Patient Ambassador Programs strongly preferred
Oncology, Rare disease, or specialty care experience preferred
The annual base pay (or hourly rate of compensation) for this position ranges from $151,082 to $226,622. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.
Global job code

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