Marketing - Digital Marketing Assistant

Job Description/Responsibilities: – Design the digital marketing strategy for campaigns, including target audiences, communication channels, sequence of impacts, and timing. – Define campaign logic (what message, when, and to whom) and establish success criteria, KPIs, and expected reporting prior to launch. – Translate marketing strategy into functional campaign logic executable in Adobe. – Ensure consistency across message, channel, segmentation, and timing throughout the campaign lifecycle. – Validate all functional dependencies required for campaign execution, including audiences, rules, triggers, content availability, and tracking. – Configure and activate campaigns, audiences, rules, and journeys within Adobe platforms. – Own and execute the campaign go-live, ensuring quality, accuracy, and readiness. – Ensure alignment and preparedness across all stakeholders involved in the campaign. – Monitor campaign performance against defined success criteria, ensuring traceability, control, and quality standards. – Analyze results, produce campaign reporting, and derive actionable insights from performance data. – Propose and implement continuous optimizations and contribute to the evolution of digital campaign best practices. – Perform other duties as assigned or requested by the immediate supervisor.

Must-Have Requirements:

Experience in digital marketing, campaign management, CRM, or marketing automation 5 years of industry experience, at least 3 years of Adobe experience Proven hands-on experience with Adobe platforms, including Adobe Experience Platform and Adobe Journey Optimizer Must be fluent in at least 2 out of these 3 languages (Spanish, Portuguese, English) Must be creative, proactive and ability to multi-task in fast-paced, dynamic environment Specific hands-on expertise in Adobe Marketo is required Experience working in cross-functional environments involving marketing, technology, analytics, and compliance Experience within regulated industries (financial services preferred) Must be creative, proactive, and ability to multitask in fast-paced, dynamic environment