National Sales Manager - Wine

National Sales Manager
Position Summary
We are seeking an experienced and relationship-driven National Sales Manager to lead and expand wine sales across key markets in the Pacific Northwest. This individual will be responsible for developing strategic partnerships, wholesale and key account relationships, increasing market share, and driving revenue growth within the wine industry.

This role is ideal for a high-performing sales professional who is interested in building out the sales function within the organization and thrives on developing relationships. A strong understanding of regional wine markets and passion for representing quality wines is critical for the success of this position.

Responsibilities
Sales & Business Development

Develop and execute regional sales strategies to achieve revenue and growth targets across the Pacific Northwest territories

Identify and secure new business opportunities with retailers, restaurants, hospitality groups, and national accounts

Manage and grow existing client relationships while expanding market penetration

Analyze sales trends, competitive activity, and market conditions to identify growth opportunities

Collaborate with executive leadership on pricing strategy, forecasting, and market planning

Market Presence & Brand Representation

Represent the company at wine industry events, tastings, trade shows, and customer meetings

Educate trade partners and customers on portfolio offerings, brand positioning, and market differentiators

Travel regularly throughout assigned territories to maintain visibility and strengthen partnerships

Reporting & Collaboration

Prepare accurate sales forecasts, pipeline updates, and performance reports

Partner cross-functionally with marketing, operations, and production teams to align sales initiatives

Provide market feedback and strategic recommendations to leadership

Qualifications

5+ years of wine industry sales experience, preferably with multi-state or national territory responsibility

Proven success managing distributor networks and growing regional wine sales

Strong understanding of three-tier distribution and wine market dynamics

Established relationships within Pacific Northwest wine markets preferred

Excellent communication, negotiation, and presentation skills

Self‑motivated with the ability to work independently

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