Marketing & Sales Enablement Specialist

Marketing & Sales Enablement Specialist

This role sits within Marketing & Communications and focuses on how the company shows up in front of clients. It supports teams across our Product, Integration, and Events divisions by improving sales materials, organizing content, and ensuring strong, consistent client-facing touchpoints.
A key part of this role will be helping the company build smarter, more scalable content systems that make it easier to turn approved company information, project experience, messaging, client feedback, and real-world examples into accurate, consistent, on-brand sales and marketing materials.
This person should be highly organized, comfortable working across teams, and able to translate complex work into clear, client-ready content. They should also be curious about new tools and workflows that improve how content is created, accessed, adapted, and reused across the business.
Key Responsibilities

Own and improve core sales materials, including pitch decks, templates, case studies, and client-facing presentations
Support sales teams in preparing for client opportunities, strategic pursuits, and key conversations
Translate company positioning, capabilities, and project experience into clear, polished, client-ready materials
Bring consistency to how sales materials are built, used, and maintained across divisions
Ensure materials reflect approved messaging, brand standards, and the company's overall value proposition
Organize marketing and sales content so it is easy to find, use, update, and adapt
Establish simple systems for storing, tagging, sharing, and maintaining materials
Help build and maintain a centralized source for company information, messaging, project examples, client feedback, relevant project history, and sales resources
Reduce duplication and one-off work by improving access to existing materials
Support scalable workflows that help teams create accurate, consistent, on-brand content more efficiently
Identify projects, client wins, capabilities, and stories that are worth turning into marketing or sales content
Coordinate content capture, including photography, project details, client feedback, and internal perspective
Work with subject matter experts to gather the details needed to create useful, accurate content
Help turn captured information into usable assets, such as case studies, visuals, pitch content, website copy, social content, and sales materials
Explore and support new tools, systems, and workflows that improve content creation, organization, and reuse
Help develop practical processes for creating accurate, on-brand draft content using approved company information and source materials
Manage intake for sales enablement requests and help prioritize based on business impact
Establish clear processes for requesting, creating, reviewing, and updating materials
Introduce templates, tools, and content systems to sales teams and support adoption across the business
Maintain strong judgment around accuracy, brand voice, confidentiality, and content quality
Assist sales for events where applicable, including trade shows, conferences, and sponsorships
Align event messaging, materials, and follow-up content with sales objectives
Coordinate event-related sales and marketing assets
Ensure content is captured before, during, and after events when appropriate
Help turn event activity into usable follow-up content, sales tools, and marketing assets
Own the approach to client gifting, employee swag, and project-based gifting
Bring structure and consistency to how swag, branded merchandise, and gifts are selected and used
Coordinate vendor relationships, timelines, ordering, inventory, and distribution as needed
Partner with internal teams to understand needs for client gifts, employee items, events, and special projects
Ensure swag and gifting support relationship-building, employee engagement, and the company's brand standards
Minimum Qualifications

Bachelor's degree in marketing, communications, business, or a related field
3+ years of experience in marketing, sales enablement, content marketing, communications, business development support, or a related role
Experience creating or managing sales materials, presentations, proposals, case studies, or client-facing content
Strong writing, editing, messaging, and proofreading skills
Strong organizational and project management skills
Ability to manage multiple projects, priorities, and deadlines
Comfortable working with sales teams, technical subject matter experts, and cross-functional stakeholders
Proficiency with Microsoft Office, PowerPoint, or similar presentation tools
Preferred Qualifications

Experience in B2B marketing, professional services, live events, AV, technology, manufacturing, construction, integration, or another complex sales environment
Experience building content libraries, sales toolkits, proposal systems, or knowledge management resources
Familiarity with CRM, DAM, project management, content management, or sales enablement tools
Experience using emerging content tools or AI-assisted workflows to improve content creation, organization, or reuse
Basic understanding of brand governance and content approval processes
Experience supporting trade shows, conferences, sponsorships, or client events
Desired Strengths

Process-oriented and highly organized
Strong understanding of how sales teams operate
Able to translate complex work into clear, client-ready materials
Comfortable working across teams and driving work to completion
Hands-on and execution-focused
Naturally curious and willing to learn the business in depth
Able to bring order to scattered information
Comfortable asking questions and pulling details from busy stakeholders
Strong judgment around what is client-ready and what still needs refinement
Service-minded, collaborative, and responsive without being purely reactive
Comfortable balancing consistency with flexibility across divisions, regions, and sales needs