Area Sales Manager - Greater Sacramento Area

BSN SPORTS, A VARSITY BRANDS COMPANY – THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR
For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it.

Work Type
Full‑time hybrid – must reside and travel at least 2‑3 days per week in the territory.

Compensation
The standard pay range for this role is $120,000 – $150,000 plus the possibility of the BSN managerial bonus plan.

Location Details
This job operates in a hybrid environment between a home office, school, community, and event environments (home office and field‑based position).
Territory sales – must currently reside in
ear the location full‑time to manage local client relationships and maximize sales opportunities.

Work Hours
Hours may vary based on the team and customer’s needs. Evenings and weekends may be required.

Travel Requirement
Travel in the field with Sales Pros to help develop new accounts and increase sales in current accounts – expected to be ten (10) or more business days a month as well as time participating in regional coaches clinics, shows, conferences, and territory events.

How You Will Make an Impact
BSN Sports is looking for an Area Sales Manager to join our team and lead/support the front line in one of the most dynamic industries in the world: sports. An Area Sales Manager is responsible for optimizing sales, gross margin, and maximizing market share in the assigned territory.

An Area Sales Manager will represent Varsity Brands by demonstration of company core values in driving the highest ethical standards of conduct in all business activities.

What You Will Do
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Sales Management & Training:

Coach/train Sales Pros on product knowledge, professional sales techniques, company culture and procedures; motivate Sales Pros to exceed goals and develop professional sales habits; resolve problems on a timely basis; and ensure Sales Pros adhere to company policy.

Business Development:

Travel in the field with Sales Pros to help develop new accounts and increase sales in current accounts – expected to be ten (10) or more business days a month.

Recruiting:

Develop a pipeline of future Sales Pros; interview and recruit the best talent to join the BSN SPORTS team.

Sales:

Ensure sales pros in assigned territory meet or exceed sales and margin goals.

Territory & Company Development:

Evaluate account performance reviews to budget and forecast sales of products. Assist Regional Sales Director and Sales VP in planning and presentations for sales meetings, participate in regional trade shows, lead weekly regional sales huddles and team/individual training sessions.

Qualifications
Knowledge / Skills / Abilities

Results oriented.

Motivational leader and team builder.

Client Focus.

Excellent written and verbal communication.

Building trust.

Gaining commitment.

Servant leadership.

Strong coaching capabilities.

High integrity/Strong moral character.

Effective planning and organizing.

Technical/Professional Knowledge.

Education / Experience

Bachelor’s degree from a 4‑year university preferred.

2+ years prior sales team management experience (5‑10 direct reports).

3+ years prior B2B sales experience with a proven track record of success.

Recruiting experience.

Experience training new employees.

Physical Requirements
The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a hybrid environment between a home office, school, community, and event environments. Prolonged periods of sitting, standing, bending, lifting, and driving will all occur on a regular basis.

Sales Manager Perks & Benefits

Fulfilling work that presents new challenges and exciting opportunities every day of the week.

Salary plus bonus opportunity.

Sales management training program.

Annual Recognition Event.

Our Values

Service

– We lead with heart. We champion community.

Passion

– We love what we do. It fuels our purpose.

Integrity

– We do what we promise. We own our actions and decisions.

Respect

– We earn it by giving it. Because everyone deserves it.

Innovation

– We never stop striving to be better. For ourselves and our community.

Transparency

– We are committed to openness and honesty in everything we do.

Our Benefits

Comprehensive Health Care Benefits

HSA Employer Contribution / FSA Opportunities

Wellbeing Program

401(k) plan with company matching

Company paid Life, AD&D, and Short‑Term Disability

Generous My Time Off & Paid Holidays

Varsity Brands Ownership Program

Employee Resource Groups

St. Jude Partnership & Volunteer Opportunities

Employee Perks including discounts on personal apparel and equipment

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.

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