B2B Paid Media Director

Experienced marketers will find a full-time remote opportunity as a B2B Paid Media Director, responsible for designing and executing paid media campaigns targeting decision-makers, managing account-based marketing initiatives, and optimizing campaign performance to drive lead generation and revenue growth.
Key responsibilities

Design and execute targeted paid media campaigns for B2B audiences, focusing on decision-makers in various markets
Develop and manage account-based marketing campaigns to engage high-value enterprise prospects
Utilize analytics tools to monitor campaign performance and provide actionable insights for continuous improvement

Required qualifications

Bachelor's degree in Marketing, Business, or a related field
At least 7 years of demonstrable B2B marketing expertise as a Paid Media Specialist
Proficiency in managing B2B campaigns on platforms such as LinkedIn Ads and Google Ads
Experience with account-based marketing (ABM) strategies and tools
Strong analytical skills with experience in SEO and marketing analytics tools