Public Relations Account Executive – Salt Lake City, UT

Public Relations Account Executive – Salt Lake City, UT
JOB PURPOSE

The

PR Account Executive

serves as the day-to-day lead for the client’s public relations efforts. This role manages daily client communication and execution of strategic initiatives.

This position plays a key role in implementing integrated PR strategies, analyzing performance data to inform decisions, and collaborating across internal teams and external partners to drive results.

The ideal candidate is proactive, all-in attitude and detail-oriented. Someone who can manage multiple priorities, build strong client relationships, and thrive in a fast-paced, collaborative environment.

POSITION REQUIREMENTS
Education/Experience:

Based in Salt Lake City, UT (with local travel required)
A degree in journalism, marketing, communications, public relations or a related field.

2–3 years of experience in public relations or marketing (agency experience preferred)

Skills/Knowledge/Ability:

Strong collaboration and communication skills.

Great at time management and multitasking.

Comfortable leading client calls and presenting to groups.

Excellent communication, interpersonal and presentation skills. Strategic thinker with creative problem-solving skills.

Supervisory Responsibilities: No

Reporting Relationship: The public relations account executive reports to the public relations account director.

POSITION RESPONSIBILITIES

Serve as the day-to-day contact for client accounts, ensuring smooth execution of PR, community engagement and brand initiatives.

Demonstrate a strong ability to multitask, prioritize and manage time effectively in a fast-paced environment.

Assist with the development and execution of public relations strategies that support client goals and drive local market impact.

Builds and maintains lists for media and social media influencers across markets.

Coordinates social media influencer partnerships on behalf of the client.

Leverages existing media relationships and cultivates new contacts locally and within business and industry media.

Identify and execute community engagement opportunities that elevate brand presence and strengthen local relationships.

Support and help lead community activations, charitable initiatives and local partnerships on behalf of the brand.

Coordinate and execute events including grand openings, media events, check presentations and community activations.

Provide on-site support for client events, media interviews and key brand moments.

Draft and refine media materials, including key messages, news releases, media alerts and talking points.

Collaborate closely with internal teams to ensure alignment across PR efforts.

Monitor, analyze, and report on PR and social media performance metrics, providing insights and recommendations.

Maintains a keen understanding of industry trends affecting clients and makes appropriate recommendations regarding communication strategies.

Connects with influential media outlets and journalists to place stories about client news and other initiatives.

Educates and supports client and internal teams regarding public relations strategy value and best practices.

Travels (as necessary) on behalf of clients to events, meetings, conferences and presentations.

There is no busy season or light season. We are busy, and we move quickly. This job requires relentless hustle and a roll-up-your-sleeves-and-do-your-part mentality.

OTHER DUTIES
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

AAP/EEO STATEMENT
Trozzolo is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Trozzolo prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Trozzolo conforms to the spirit as well as to the letter of all applicable laws and regulations.

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