Social Media Specialist, Homes.com – Richmond, VA

Social Media Specialist, Homes.com – Richmond, VA
Job Description

Who Is CoStar Group?
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

Homes.com Overview
Homes.com is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30+ years’ experience in leading and growing digital marketplaces, we pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand that is redefining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried‑and‑true, award‑winning company. Already one of the fastest growing real estate portals in the industry, we are driven to be #1.

Role Overview
Richmond, VA | In office, Monday-Friday

We are currently seeking a Social Media Specialist to join our Homes.com Marketing team based in Richmond, VA. This role is primarily B2B‑focused and is responsible for driving demand, engagement, and brand authority among real estate professional audiences, while playing a supporting role in broader consumer initiatives.

This Social Media Specialist blends content strategy, paid media execution, and performance optimization to position the brand as a trusted industry leader and generate high‑quality leads. The ideal candidate understands how to translate product value into compelling, platform‑native content that resonates with professionals, while maintaining alignment with larger brand campaigns.

Key Responsibilities

B2B Social Strategy and Audience Development – Owns the social strategy for B2B audiences – agents, brokers, and industry professionals

B2B Social Strategy and Audience Development – Define audience segments, needs, and messaging frameworks

B2B Social Strategy and Audience Development – Design and execute full‑funnel social programs

Organic Social – Develop and manage a social media content calendar aligned to product launches, campaigns, and sales priorities

Organic Social – Lead the development and oversight of content creation

Organic Social – Ensure content is platform‑native and tailored to professional audiences

Organic Social – Manage community engagement, including responding to comments and fostering conversation

Organic Social – Leverage social listening to identify industry trends and opportunities

Lead Generation and Mid‑Funnel Focus – Plan and execute paid social campaigns focused on lead generation, consideration/retargeting, content amplification

Lead Generation and Mid‑Funnel Focus – Develop audience strategies and segmentation

Lead Generation and Mid‑Funnel Focus – Continuously test and optimize toward efficiency and lead quality

Creative and Messaging Development – Partner with creative teams to develop B2B‑focused assets

Creative and Messaging Development – Translate product features into clear, compelling value propositions

Creative and Messaging Development – Guide creative development with platform‑specific best practices

Creative and Messaging Development – Build a testing roadmap across messaging, formats, and CTAs

Performance Analytics and Optimization – Track and report on social campaign performance

Performance Analytics and Optimization – Partner with analytics teams to evaluate lead quality and pipeline impact

Performance Analytics and Optimization – Translate insights into actionable optimizations across creative, targeting, and spend

Cross‑Functional Alignment – Partner closely with Sales teams to align on lead quality and feedback loops

Cross‑Functional Alignment – Partner with Product marketing to translate features into benefits

Cross‑Functional Alignment – Partner with Brand/consumer marketing to ensure consistency with broader campaigns

Platform and Industry Expertise – Stay current on ad products, platform updates and capabilities

Platform and Industry Expertise – Monitor industry trends to inform content and messaging

Platform and Industry Expertise – Identify opportunities for innovation

How This Role Supports B2C – Extends consumer campaigns into mid‑ and lower‑funnel social environments

How This Role Supports B2C – Builds retargeting and sequential messaging across audiences

How This Role Supports B2C – Helps translate product‑led storytelling into both agent and consumer value

How This Role Supports B2C – Supports full‑funnel continuity across YouTube, social, and awareness campaigns

Basic Qualifications

Bachelor’s Degree from an accredited, not‑for‑profit, in‑person college/university.

A track record of commitment to prior employers.

3-4 years in social media marketing, with B2B experience preferred.

Experience running paid social campaigns focused on lead generation.

Ability to balance creative storytelling with performance marketing.

Experience with LinkedIn Ads, Meta Ads, and familiarity with Reddit and TikTok campaign management.

Analytical mindset with the ability to connect media performance to business outcomes.

Strong collaboration skills across marketing, sales, and product teams.

Excellent problem‑solving, analytical, written and verbal communication, and interpersonal skills.

Ability to think strategically and act proactively.

Preferred Qualifications and Skills

Ability to build a strong, engaged community across social media platforms.

Ability to develop and implement effective employee advocacy programs.

Experience with TikTok and/or Sprout Social.

Experience with Asana and/or Canva – a plus.

Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel – a plus.

What’s In It For You?
If you are a driven professional looking for a high‑growth, high‑reward career, CoStar Group offers the ideal opportunity. Be part of a best‑in‑class company with strong year‑over‑year growth that invests in your success. Enjoy a rewarding atmosphere where you can learn, excel, and grow.

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer generous compensation and performance‑based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

Life, legal, and supplementary insurance

Virtual and in‑person mental health counseling services for individuals and family

Commuter and parking benefits

401(k) retirement plan with matching contributions

Employee stock purchase plan

Paid time off

Tuition reimbursement

On‑site fitness center and/or reimbursed fitness center membership costs (location dependent)

Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups

Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

Sponsorship
We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

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