Brand Storytelling & Social Media Specialist

Brand Storytelling & Social Media Specialist
VNA, 958 20th Place, Vero Beach, Florida, United States of America

Job Description
Posted Tuesday, May 19, 2026 at 4:00 AM

The VNA of the Treasure Coast provides compassionate, innovative care of the highest quality, setting the standard for patients and caregivers needing private care, home health, hospice, and community health services.

Together, we provide the highest quality patient care.

Come be a part of the VNA team! We are a mission-minded non-profit organization that has been committed to making a difference in the community we serve since 1975!

The VNA offers its associates a competitive array of benefits and perks such as:

Competitive pay

Up to 18 paid days off accrued in first year, 6 observed holidays*

Competitive rates and plans for health, dental, and vision insurance*

Employer paid term life insurance*

403b retirement plan with company match after one year

Complimentary access to VNA Mobile Health Clinic

Tuition reimbursement after one year of service*

Free CEU credits

Immediate Access to Employee Assistance Plan (EAP)

Several local and national discounts

*Available to benefit eligible associates

Job Summary:

The

Brand Storytelling & Social Media Specialist

is responsible for capturing, developing, and sharing meaningful stories that reflect the mission, impact, and values of the Visiting Nurse Association of the Treasure Coast (VNATC). This role serves as the organization’s lead content storyteller and primary social media strategist, creating compelling patient, family, volunteer, donor, clinician, and associate stories that elevate community awareness, strengthen trust, support recruitment, increase engagement, and enhance brand presence.

This role manages VNATC’s social media channels, digital storytelling strategy, campaign content calendar, online reputation engagement, and visual content development while ensuring all communications align with VNATC’s mission, voice, values, privacy standards, and overall marketing initiatives.

The ideal candidate is a highly creative, emotionally intelligent communicator who can respectfully interview individuals, identify impactful stories, create engaging content, and execute strategic digital campaigns that support organizational goals.

The associate must integrate and demonstrate VNATC’s iCARE values of

Integrity, Collaboration, Accountability, Respect, and Excellence

in all aspects of work.

The individual must be able to perform the essential job duties and responsibilities to be effective. Other duties may be assigned as needed.

Brand Storytelling / Content Development

Identify, develop, and produce compelling stories involving patients, families, caregivers, volunteers, associates, donors, and community partners.

Conduct interviews with compassion, professionalism, and emotional intelligence.

Write feature stories, testimonials, spotlight articles, campaign narratives, blogs, newsletters, and web content.

Capture mission moments that demonstrate VNATC’s impact across hospice, home health, private care, community health, thrift store, and philanthropy.

Partner with leadership to identify strategic storytelling opportunities.

Ensure all stories maintain dignity, accuracy, and regulatory compliance.

Lead management of all organizational social media platforms including Facebook, Instagram, LinkedIn, YouTube, and other channels as assigned.

Develop and maintain a monthly strategic content calendar.

Create, schedule, publish, and optimize posts across all platforms.

Produce short-form video, reels, graphics, photos, and campaign content.

Monitor comments, messages, reviews, and audience engagement professionally and timely.

Support paid social campaigns and boosted content as approved.

Grow followers, reach, engagement, and community trust.

Marketing Campaign Support

Support campaigns for:

Census/admissions growth

Private Care lead generation

Recruitment marketing

Nurses Week / Hospice Month / recognition initiatives

Foundation fundraising and events

Hidden Treasures promotions

Community education events

Brand Stewardship

Maintain consistent brand voice, tone, and visual standards.

Protect reputation through professional online presence management.

Ensure HIPAA/privacy compliance and proper releases for all content.

Support crisis communication messaging as needed.

Analytics & Reporting

Track key performance indicators including reach, engagement, clicks, conversions, followers, campaign ROI, and audience growth.

Prepare monthly performance dashboards and recommendations.

Use analytics to improve future campaign effectiveness.

Work closely with Clinical Operations, Foundation, HR/People & Culture, Volunteer Services, Hidden Treasures, and leadership teams.

Support internal recognition and culture campaigns aligned with iCARE values.

Skills/Abilities:

Storytelling Excellence

Creativity

Professional Presence

Strategic Thinking

Relationship Building

Initiative

Confidentiality

Brand Awareness

Results Orientation

Qualifications:
To perform this job successfully, an individual must have the following:

Required Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field preferred.

Minimum 3 years of experience in social media management, storytelling, content marketing, communications, or related role.

Exceptional writing, editing, interviewing, and verbal communication skills.

Strong social media strategy and execution experience.

Experience with photography, smartphone video capture, and content editing.

Proficiency with Canva, Adobe Creative Cloud, or similar creative tools.

Experience using scheduling platforms such as Facebook, Instagram, YouTube, LinkedIn, or similar.

Strong organizational skills and deadline management.

Valid driver’s license and ability to travel locally for story gathering and events.

Preferred Qualifications

Experience in home health, hospice, private duty, or healthcare operations.

Familiarity with EVV, scheduling platforms, EHR/documentation systems.

Experience with SharePoint/Confluence, LMS platforms, and eLearning tools (Articulate/Rise).

Workflow mapping tools (Visio/Lucidchart) and screen capture tools (Snagit/Camtasia).

Bilingual (English/Spanish or Haitian Creole) preferred.

Physical Requirements:
To perform the essential duties, the individual must be able to:

Ability to sit, stand, walk, travel locally, lift up to 25 lbs occasionally, and use computer/mobile devices regularly.

Ability to attend events, field visits, and community activities as needed.

*This position requires a screening through the Care Provider Background Screening Clearinghouse. For more information, please visit https://info.flclearinghouse.com

VNA, 958 20th Place, Vero Beach, Florida, United States of America

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