Iterable Lifecycle Marketing Manager Prospect Marketing

DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCE

About Dutch
Dutch is reimagining pet care by making veterinary expertise accessible anytime, anywhere. We're growing fast, and lifecycle marketing plays a critical role in converting curious prospects into committed members who trust Dutch for their pet's care.

The Role
We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands‑on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must have requirement for this role.

You’ll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments.

What You’ll Do

Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable

Own day-to-day execution of key prospect moments including:

Lead nurture & prospect engagement sequences

Trial new conversion programs

Abandoned flow re‑engagement

Promotional and time‑sensitive offer campaigns

Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail

Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on‑brand

QA campaigns thoroughly (logic, personalization, rendering, links, timing)

Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)

Support A/B testing of subject lines, content, offers, timing, and segmentation

Help document and improve prospect lifecycle best practices and templates as the program scales

What We’re Looking For

3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing

3+ years of hands‑on Iterable experience required (journeys, triggers, segmentation, A/B testing)

Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging

Comfort working with funnel data to identify gaps and optimize conversion rates

Extremely detail-oriented with strong QA instincts

Clear, persuasive writing style that balances urgency with Dutch’s warm, trustworthy voice

Ability to manage multiple campaigns simultaneously in a fast-moving environment

A bias toward action: ship, learn, iterate

Nice to Have

Experience in subscription, DTC, or consumer health/wellness

Familiarity with growth experimentation frameworks and prospect lifecycle measurement

HTML knowledge for email troubleshooting

Experience collaborating with paid growth or product marketing teams

Why This Role Is Exciting

You’ll own the programs that turn interest in Dutch into membership

Your work will have a direct, measurable impact on new member acquisition

You’ll help shape how Dutch earns trust before someone ever becomes a member

$85,000 - $115,000 a year

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