A luxury hotel and resort company is seeking a Senior Director, Communications & Public Relations with proven experience in developing and executing a strategic communications and public relations plan, including generating positive exposure and broadening brand awareness; implementing strategic crisis communications; and advancing business objectives across internal and external audiences.
This role will spearhead comprehensive public relations for the company brand, deliver hands-on support for key projects, and design and execute media relations strategies, including messaging and securing demand for over 50 hotels.
Responsibilities
- Develop and execute high-impact and innovative strategies that increase revenue and broaden visibility for the brand across traditional and new media.
- Serve as a trusted media liaison and advisor to Owners, C-Suite, and senior executives; serve as a company spokesperson.
- Lead and mitigate crisis communications and reputation management.
- Amplify experiential activations with tastemaker and influencer collaborations.
- Position senior executives as thought leaders within the industry; prepare talking points, briefing books, and all materials needed for speaking engagements and media interviews.
- Design and execute media relations strategies and messaging to ensure they support business objectives and brand initiatives.
- Manage PR/communications budget.
- Direct and manage a small internal and external communications team.
- Architect how PR/Comms is done at the corporate level and regional/local level.
- Develop, plan, and execute large-scale events (i.e., hotel groundbreakings and grand opening events) with cross-functional teams and internal/external partners.
- Mentor and guide on-property leaders and marketing teams to understand strategic PR and communications.
- Monitor, research, and advise on industry practices and trends to ensure the company is represented both at the brand and hotel level.
- Oversee, direct, and streamline internal communication and write internal communications for senior executives across a variety of mediums.
Qualifications
- College degree in communications, public relations or related fields.
- Superb public speaker with impeccable written and verbal communication skills.
- Exceptional people, leadership skills, and strong emotional IQ.
- Experience managing external PR agencies.
- 8 years of travel or hospitality experience.
- 5+ year directing and leading external agencies and internal teams.
- At least three years’ experience in crisis management.
- Program and project management experience.
- Maturity and good judgment in knowing when and how to elevate issues while balancing the needs of various stakeholders, including executive leadership, human resources, and legal.
- Ability to multitask and manage multiple projects, perform well under pressure, and be a team player.
- Ability to travel throughout the U.S., Mexico, and Canada.
Reference #4416
Location: Dallas, TX
Salary Range: $200,000.00 – $220,000.00 + Bonus
Contact: Wendy Moran, Global Head of SearchWide Connect | SearchWide Connect,
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