Digital Content Writer

Digital Content Writer

Dakota State University (DSU) is seeking a skilled storyteller and digital content writer to help shape how prospective students, alumni, employees, and the public experience DSU online. This role is responsible for creating, editing, and optimizing content across DSU's digital platforms, ensuring information is accurate, engaging, and aligned with the university's brand and strategic goals. This is primarily an on-campus, in-person role with hybrid opportunities that follow South Dakota Board of Regents and DSU policies and procedures.
Responsibilities:
Manage, maintain, edit, and distribute website content in DSU's brand voice, ensuring accuracy, consistency, and timeliness.
Create, edit, and optimize web content using SEO best practices.
Ensure content meets accessibility standards, follows web governance guidelines, and supports an inclusive user experience.
Collaborate with subject matter experts to translate complex information into clear, user-focused content.
Analyze content performance and recommend improvements based on user behavior and engagement metrics.
Consult with campus partners to identify content needs and develop effective digital communication solutions.
Occasionally, collaborate with colleagues on additional communications, including media releases, magazines, newsletter content, video storytelling, etc., as time allows.
Knowledge, skills, and abilities:
Strong writing, editing, and proofreading skills with demonstrated knowledge of AP Style.
Strong understanding of search engine optimization (SEO) best practices with a demonstrated ability to create clear, engaging content for various audiences.
Experience managing and publishing content within a content management system (CMS).
Knowledge of applicable software such as Microsoft Office and Adobe Creative Suite.
Willingness to explore and implement emerging technologies, including artificial intelligence tools, to improve efficiency and effectiveness.
Strong attention to detail and organizational skills.
Ability to work independently on a wide variety of tasks and prioritize competing demands.
Required qualifications:
At least two years' experience in journalism, public relations, communications, web writing, or a related setting OR a bachelor's degree in journalism, public relations, communications, web content creation, or a related field, completed by date of application.
Must be authorized to work in the U.S. Sponsorship is not available for this position.
Benefits:
Flexible benefits package – health, dental, vision, life insurance, short-term disability, hospital indemnity insurance, flexible spending account, health savings account, health reimbursement account.
South Dakota Retirement System. Employees receive 6% fully matched contributions from SDRS and are vested after three years of service.
Paid time off – full time 12-month employees earn 15 days per year of annual leave and 14 days of sick leave per year. In addition, employees receive 11 federal paid holidays.
Reduced tuition for education.
Professional liability
Paid family leave
How to Apply:
DSU accepts applications through an on-line employment site. To apply, visit https://yourfuture.sdbor.edu. Please submit a cover letter, resume, transcript, and a list of at least three professional references. For questions concerning the position, contact Alicia Entringer at Alicia.entringer@dsu.edu. Applications will begin to be reviewed immediately and continue until the position is filled.
Working Conditions:
Cognitive Requirements: Analyzing, Comprehend, Memory, Multiple Priorities, Multiple Stimuli, Pace-average, Reading, Verbal Communication, Written Communication
Protective Clothing/Equipment: None
Physical Requirements: Fine Finger Manipulation (keyboarding, pipefitting, bench work, etc), Lifting light, Standing for sustained periods of time, Use Both Hands, Walking
Sensory Requirements: Hearing, Speaking, Vision (With and without corrective lenses)
Working Environment: Office Environment
Supplemental Questions:
How did you hear about this employment opportunity?

Public Job Posting
Internal Job Posting
Agency Referral
Advertisement/Publication
Personal Referral
Website
Other

Documents Needed to Apply:
Resume
Cover Letter
Transcripts
Reference List
Optional Documents: Other