Requirements
- We’re looking for a PR and communications leader who understands that in fintech, reputation is a growth lever, and that the best PR doesn’t look like PR at all
- Someone who can shift our narrative from consumer app coverage to tier‑1 investor and business press, build our founder’s profile as a voice in AI and fintech, and turn our extraordinary consumer traction into the kind of ambient signal that makes investors come to us
- 7+ years in PR, communications, or a combination of both, with a track record of building investor and media reputation for a high‑growth tech or fintech company
- Proven experience taking a company through a significant PR inflection point e.g. a fundraising narrative build, pre‑IPO profile, or major category repositioning
- Experience working directly with a founder or CEO to build their personal brand and media presence
- Strong existing relationships with tier‑1 business, tech, and fintech journalists
- Ability to translate complex product and financial stories into narratives that land with both consumer and institutional audiences
- Strategic thinker who can set a multi‑quarter narrative arc, not just react to news cycles
- Comfortable operating in a high‑autonomy environment with limited process and high expectations
- Agency and in‑house experience both welcome; US market experience strongly preferred
What the job involves
- This role reports directly to the SVP, Marketing and works in partnership with the CEO
- Own Cleo’s investor‑facing narrative:
- Build and execute a PR strategy that shifts Cleo’s coverage from consumer reviews to tier‑1 business and investor press. Think: Bloomberg, FT, TechCrunch, Forbes, CNBC
- Position Cleo in the same conversation as industry leading companies, and even ahead of them where the story warrants it
- Ensure that when an investor or journalist searches Cleo, they find a compelling, consistent story that reflects our actual scale and ambition
- Build founder visibility and thought leadership:
- Develop and execute a content and visibility strategy for our CEO across LinkedIn, podcasts, long‑form essays, and speaking stages
- Secure appearances on investor and founder‑facing platforms. Think along the lines of 20VC, Lenny’s Podcast, Money20/20, TechCrunch Disrupt, Sifted Summit
- Help craft shareholder‑style letters, category commentary, conviction pieces and other kinds of writing that make a founder a voice in the industry, not just a CEO with a product to sell
- Turn consumer traction into investor signal:
- Work with Growth and Brand to surface Cleo’s user data, financial health impact, and product momentum as proactive press stories
- Build a pipeline of data‑led narratives – spending reports, financial health insights, subscriber milestones that generate earned media opportunities
- Build and protect Cleo’s reputation:
- Establish Cleo as a named source for journalists covering AI in fintech, personal finance, and consumer technology – not just when we have news
- Develop crisis communications protocols appropriate for a regulated financial product at our scale
- Build and own proactive relationships with tier‑1 journalists
- Lead and grow the comms function:
- Define the team structure, agency relationships, and tooling needed to execute at this level
- Set clear goals tied to investor inbound quality, media tier, brand awareness among opinion elites, and founder visibility
- Make PR a company‑wide habit: work cross‑functionally with Growth, Product, Brand, and Leadership to keep the narrative consistent and compounding