To lead brand strategy and execution, the full-time remote Director of Brand Management will define high-level brand positioning, develop integrated marketing calendars, and partner with creative teams to create compelling multichannel campaigns.
Key responsibilities
Define market- and segment-based strategies for effective communication with diverse audiences
Develop campaign platforms and multichannel briefs that align with brand strategy across various channels
Monitor competitor brand positioning and advocate for underutilized marketing channels based on strategic rationale
Required qualifications
6-10 years of experience in brand management, integrated marketing, or brand strategy
Proven track record of building strategic frameworks and integrated marketing calendars in complex organizations
Strong understanding of various marketing channels, including TV, CRM, social media, and PR
Ability to influence without direct authority and make evidence-based recommendations
Experience with AI tools and a passion for utilizing technology to enhance marketing workflows
Director of Brand Management
Virtual Vocations Inc · New York, NY, USA · Remote ·
- Job type:
- Full Time