Global Product Marketing Manager, TikTok One

Global Product Marketing Manager, TikTok One
Location: New York

Employment Type: Regular

Job Code: A137026

Responsibilities

Lead go-to-market (GTM) strategy for TikTok One’s creator marketplace & creator solutions globally: define product positioning, messaging, packaging, creative strategy, launch and scale across regions.

Define, design and package creator solutions (bundled services, tools, managed services, campaign packages) that help brands/advertisers engage creators more effectively.

Engage deeply with creators: understand their workflows, pain points, content formats, monetization needs; collect feedback through qualitative & quantitative research to inform product roadmap and packaging.

Manage marketplace dynamics: creator discovery, selection, matchmaking, campaign management, payment & compensation models, creative briefs, content review, and delivery.

Build cross-functional partnerships with Product, Sales/Brand Partnerships, Creator Relations/Management, Legal, Trust & Safety, and Regional Marketing to ensure solutions are aligned, compliant, localized, and scalable.

Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation/contract models, style guides, content & campaign guidelines.

Design campaigns & educational programs (for creators and brands) to promote the marketplace, drive adoption of new features or packaged solution offerings.

Oversee measurement of success: track KPIs such as creator activity, brand/advertiser adoption, number & quality of collaborations, content output, campaign ROI; use data to iterate on product, packaging, marketing.

Ensure smooth launch and localization of new features or solution tiers in different regional markets, balancing global standards with local adaptation.

Qualifications
Minimum Qualifications

5+ years in product marketing, product/creator ecosystems, creator marketing, marketplace or influencer marketing, especially with hands‑on work with creators and brands (or advertisers).

Proven track record packaging creator solutions or creator offerings (e.g., campaign bundles, managed services, creative packages).

Strong understanding of creator economy dynamics: motivations of creators, content production workflows, creative formats, platforms, monetization and compensation models.

Experience in marketplace‑type products, with creator or influencer discovery & matching, campaign execution pipelines, payments, creative review, etc.

Excellent communication, messaging, storytelling; able to develop creator‑facing materials as well as brand/advertiser collateral.

Data‑driven: comfortable with both qualitative & quantitative research; able to use performance metrics to refine product & packaging.

Strong stakeholder management skills; comfortable working cross‑regionally and cross‑functionally.

Preferred Qualifications

Experience in social media platforms, influencer/creator marketplaces, or content platforms.

Experience managing regional localization of creator tools or marketplace features.

Familiarity with creator compensation models (flat fee, performance, affiliate, commission) and legal/IP/rights management in branded content.

Experience with packaging, pricing, bundling of services (e.g., self‑serve vs managed service) for creators or advertisers.

Job Information
The base salary range for this position in the selected city is $108000 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

For Los Angeles County (unincorporated) Candidates
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

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