Marketing & Communications Specialist

Reporting to the Deputy Director of Exhibitions & Advancement, the Marketing & Communications Specialist is responsible for leading the promotion of the Museum’s Permanent Collection, programs, activities, exhibitions, and facilities, with the goal of visitor growth and engagement. The Marketing & Communications Specialist manages the Marketing team and will ensure that brand visibility is consistent and supports the Museum’s mission and goals. The Marketing & Communications Specialist oversees one full-time Marketing & Graphic Design Coordinator and, on occasion, one part-time Graduate Assistant and/or one part-time intern.
Marketing and Public Relations Create and execute overall marketing strategies for the Museum, while ensuring brand compliance
Serve as the media point of contact. Achieve coverage for exhibitions, events, and programming. Facilitate interviews and prep spokespeople as needed
Plan, secure and design advertising
Process and execute all public relations forms submitted by Museum departments
Create all marketing materials for the Museum, including quarterly mailers, invitations, membership brochures, gallery guides, sponsorship packets and other materials requested by departments
Oversee communication with outside vendors and evaluate the costs and services provided
Manage the creation and distribution of all radio, digital and print ads
Create and manage annual media calendar
Write and distribute press releases
Digital Marketing and Social Media Monitor, analyze and report on key metrics, including media coverage, website traffic and social engagement
Create content and maintain regular schedule/calendar for social media and email blasts
Oversee the Museum’s social media activities in coordination with the Marketing & Graphic Design Coordinator
Create and oversee e-blasts through Constant Contact or other platforms as needed
Oversee updates to the website with events and information regularly and act as primarily liaison for web development company
Community Outreach Work with key arts and cultural organizations, and travel and hospitality partners to promote the Ogden Museum as a cultural destination
Strategic Plan Increase focus on long-lead communications planning; establish an annual multichannel marketing plan
Build a reachable audience with capable platforms, towards measurable goals
Experiment to find media mix to reach demographics which are underrepresented in current audience
Undertake a major effort to re-engage the tourist audience
Develop a dynamic digital content strategy
Develop a compelling narrative which conveys the Museum’s status as a nexus for the exploration of the art and culture of the American South
Budgeting and Reporting Prepare and administer annual departmental budget
Prepare monthly media reports, board reports and exhibition reports as needed
Oversee the creation of an annual report with support from the Marketing & Graphic Design Coordinator
Miscellaneous Support visitor services staff with updated gallery guides, rack cards, and signage, assisted by the Marketing & Graphic Design Coordinator
Support the management of the info@ email and respond on behalf of the Museum when needed
Qualifications Bachelor's degree in marketing from an accredited university and/or five years of experience in marketing and communications
Background or interest in the arts preferred
Highly organized and analytical, and able to manage multiple competing priorities at once
Keen eye for graphic design and branding
Experience with Constant Contact preferred
Excellent writing, editing, research, and communications skills
Ability to form strong connections with a wide variety of people; good listening skills
Strong computer skills and familiarity with social media trends and management
Experience with Adobe Creative Suite and video editing skills
Strong commitment to quality work and high productivity with close attention to detail
Integrity, diplomacy and professional skills to work effectively on cross-team initiatives and to consult as appropriate
Flexible to work occasional weekday evenings and weekends for meetings and special events
The Marketing & Communications Specialist will be evaluated on a 30-, 60- and 90-day probationary period.
Ogden Museum of Southern Art is an equal‑opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a culturally diverse staff and strongly encourage all qualified professionals to apply.

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