Content Strategist & Writer - Spend Optimization Services

About Us Since 1989, SHI International Corp. has helped organizations change the world through technology. We are a $16 billion global provider of IT solutions and services with over 17,000 organizations worldwide that rely on our concierge approach. The heartbeat of SHI is our employees – all 7,000 of them. We offer continuous professional growth, leadership opportunities, health & wellness benefits, financial benefits, world‑class facilities, and the technology you need to thrive.
Job Summary SHI is seeking a Content Strategist & Writer – Spend Optimization Services to support the Spend Optimization Services solution pillar as part of the Editorial and Research team. This role develops clear, compelling content that drives thought leadership, strengthens brand positioning, and supports campaign and product storytelling.
Role Description Develop content strategies aligned to Spend Optimization Services business goals, go‑to‑market motions, industry trends, and audience needs, translating complex technical and financial concepts into clear, compelling narratives.
Own full‑funnel written content across formats (blogs, eBooks, whitepapers, webinars, email campaigns, landing pages), ensuring clear objectives, defined target personas, and messaging aligned to awareness, consideration, and decision stages.
Collaborate on non‑written content formats such as video, podcasts, infographics, and social media assets to ensure cohesive storytelling across channels.
Create product‑adjacent and partner‑facing content, including solution briefs, one‑pagers, and FAQs, while partnering with creative teams on web copy.
Develop innovative approaches to building awareness and demand in a data‑driven, cost‑optimization‑focused landscape, including buyer‑led topic clusters and modular, reusable content strategies.
Utilize AI tools effectively to support research and drafting, while applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice and guidelines.
Support content publishing in SHI’s Resource Hub using WordPress, ensuring proper tagging, organization, and discoverability.
Monitor industry trends related to IT spend optimization, licensing, cost management, and financial governance, and connect insights to SHI’s services and solutions in a differentiated and relevant way.
Partner with editorial leadership and external agencies to develop primary and secondary research that supports industry‑leading thought leadership.
Integrate cross‑solution messaging and align content to broader company narratives where appropriate.
Continuously improve existing content through refreshes, repackaging, and optimization.
Apply SEO and AEO (Answer Engine Optimization) best practices to improve content discoverability, search rankings, and performance across web and campaign assets.
Success Metrics Content is clear, credible, and grounded in real buyer needs.
Content drives measurable business impact, including engagement, conversion, lead quality, and sales enablement.
Content planning aligns to buyer journeys and structured topic clusters.
Content reflects industry insights and performs across traditional search and AI‑driven discovery platforms.
Stakeholders trust your strategic recommendations and content expertise.
SHI is increasingly recognized as an industry authority in Spend Optimization Services.
Behaviors & Competencies Communication – effectively convey complex ideas and adapt style to the audience.
Detail‑Oriented – identify errors or inconsistencies and make necessary corrections.
Research – initiate independent research to gather necessary information without explicit instructions.
Multi‑Tasking – propose solutions and manage multiple tasks without explicit instructions.
Conceptual Thinking – develop and apply moderate conceptual frameworks to solve moderate problems.
Time Management – use time effectively and improve task prioritization and deadline management.
Intellectual Curiosity – actively seek new learning opportunities and apply learned concepts to different situations.
Self‑Development – set personal development goals and take steps to achieve them.
Documentation – independently create and update documentation, ensuring accuracy and consistency, and identify gaps.
Skill Level Requirements Intermediate proficiency in Word, Excel, PowerPoint, Outlook.
Intermediate proficiency in Adobe Illustrator.
Intermediate experience in HTML and CSS.
Intermediate ability to apply SEO principles.
Intermediate ability to create clear and effective technical documentation.
Qualifications Bachelor’s Degree in Communications or related field, or equivalent work experience.
7+ years of content marketing, editorial, or B2B/technical writing experience.
Proven experience writing across multiple formats (digital, long‑form, executive‑level).
Demonstrated ability to communicate complex ideas effectively.
Experience working with cross‑functional teams (marketing, creative, subject matter experts).
Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, Asana, WordPress, SEMrush.
Ability to travel to SHI, partner, and customer events as needed.
Preferred: experience in spend optimization, IT financial management, licensing, procurement, or cost optimization services.
Familiarity with product marketing concepts such as positioning, personas, value propositions.
Experience creating sales enablement or go‑to‑market aligned content.
Benefits & Compensation Estimated annual pay range: $80,000 – $130,000 (base salary; varies by knowledge, skills, experience, and location).
Medical, vision, dental, 401(k), and flexible spending benefits.
Health, wellness, and financial benefits to offer peace of mind.
World‑class facilities and the technology you need to thrive – in our offices or yours.
Continuous professional growth and leadership opportunities.
Travel and event participation as needed.
Equal Employment Opportunity SHI is an equal opportunity employer. M/F/Disability/Protected Veteran Status, and other diversity criteria are valued.

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