Country Marketing Manager, Canada

Country Marketing Manager, Canada
Whatnot is a livestream shopping platform that connects buyers and sellers across North America and Europe.

We are looking for a Country Marketing Manager to drive hyper‑growth and help sellers grow their businesses fast. You are an expert in developing and executing marketing plans centered around customer acquisition and retention, including digital events on the Whatnot platform, one‑off activations, influencer integrations, and seller‑partner content.

Responsibilities

Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow demand.

Identify and pursue PR and influencer opportunities in the local market across categories.

Develop and execute social media strategy for your market’s categories across multiple channels and platforms.

Build scalable resources and toolkits to help sellers better market their channels and grow audiences on the platform.

Measure and iterate on the effectiveness of category marketing initiatives.

You
We thrive on low ego, a growth mindset, leaning into action and high impact.

6+ years of marketing experience in a fast‑paced environment; startups, marketplaces, or creator‑focused platforms a plus.

Strong project management skills and ability to fully own strategy and content across multiple marketing channels.

Creative thinker with aptitude for content creation and copywriting.

Experience tracking KPIs and monitoring success for marketing programs.

Scrappy and flexible enough to work in a fast‑paced startup environment with limited guidance, and comfortable pivoting quickly as needed.

Nice to Have

Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).

Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles).

Experience buying and selling on online marketplaces.

Benefits

Generous holiday and time‑off policy.

Health insurance options, including medical, dental, and vision.

Work‑from‑home support: home office setup allowance, monthly allowance for cell phone and internet.

Care benefits: monthly wellness allowance, annual childcare allowance, lifetime benefit for family planning.

Retirement: 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and pension plans internationally.

Monthly allowance to dog‑food the app (all employees are expected to use Whatnot as both a buyer and a seller).

Parental leave: 16 weeks paid parental leave plus one month gradual return to work (company leave allowances run concurrently with country leave requirements).

Equal Opportunity Employer
Whatnot is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better, and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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