Communications Strategist

Commonwealth Savers, formerly Virginia529, is an independent state agency that offers savings and investment programs to meet future financial goals, while providing meaningful work to our diverse and collaborative team. Our name change to Commonwealth Savers, reflects our expanded mission to empower individuals on their entire financial journey through education, disability, and retirement savings programs. Commonwealth Savers manages the largest 529 and independent ABLE plans in the nation, helping people save for higher education and disability related expenses, and now manages the state’s private retirement program, RetirePathVA, bringing retirement savings to those who do not have employer-provided options. If you want to make a difference with us, visit our Careers page to learn more about our culture, values, and rewarding career opportunities.

Interested in joining a thriving mission-based organization with the opportunity to make lasting impact across the Commonwealth? Join our growing team! We are recruiting for a Communications Strategist. This position will develop and execute internal or external communication plans, craft compelling, high-quality content across multiple channels, and oversee marketing related projects to drive organizational impact.

Develop, implement, and evaluate integrated marketing campaigns across traditional and digital channels, including websites, landing pages, articles, email, social media, webinars, direct mail, brochures, mobile app, display, programmatic, social, search advertising, sponsored content, out-of-home, print, radio, streaming media, and press releases.

Coordinate day-to-day content execution in alignment with the content calendar, ensuring message consistency across programs and audiences, on-time publication, and effective coordination with cross-functional teams.

Monitor all internal and external communications to ensure alignment with brand standards, voice, and guidelines.

Produce internal communications content such as newsletters, presentations, and executive summaries for various stakeholders.

Participate in department strategic planning for areas of expertise.

Successful candidates will have:

Bachelor’s degree in marketing, communications, or related field or an equivalent combination of experience and education

7+ years’ experience in public relations, marketing, communications, advertising or related field

Experience managing mid to large-sized projects and leading cross-functional teams

Experience developing marketing plans and drafting complex communications internally and externally

Excellent communication and presentation skills with the ability to convey complex concepts to large, diverse audiences in person or online

Strong digital marketing knowledge, including SEO, paid media, social media, email marketing, and web analytics

Ability to independently prioritize and handle multiple tasks simultaneouslyProficiency with analytics tools, tag management, social media dashboards, and marketing automation platforms Demonstrated ability to maintain brand consistency and quality across all communications channels

Ability to exercise discretion and make sound decisions independently

Ability to analyze information, draw appropriate conclusions and communicate results

Experience with Business-to-Business communications, including ability to develop new business with vendors and partners

Typical office environment with considerable time in a sitting, stationary position

Must be able to occasionally move around the building or other public venues

Constantly operate a computer and other office equipment including typing and keying

Frequently communicate with employees and members of the public either in person or online; must be able to exchange accurate information accordingly

Occasionally bend and squat to lift or move boxes or supplies

Occasionally lift, carry, and move up to 20 pounds independently

Periodic travel required

Generous healthcare benefits with multiple plans to choose from

Defined benefit and contribution retirement plans with cash match

12+ holidays

PTO – new employees earn 25 days/full year

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