Product Manager, Lead Generation

What you’ll do:

Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals

Define and evolve Snap's lead generation product approach, including privacy‑resilient solutions and platform/measurement roadmap alignment

Partner closely with cross-functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution

Ensure a high‑quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes

Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities

Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org

Knowledge, Skills, & Abilities:

Deep expertise in lead generation, with a track record of building ad products that drive revenue at scale

Strong systems thinking across the ads stack — advertiser-facing surfaces, 3P integrations, and core mechanics including formats, targeting, bidding, and auction

Proven ability to initiate and drive projects from strategy through execution, delivering against objectives both tactically and strategically

Analytical fluency in SQL, Looker, Tableau, or Data Studio, including statistical and quantitative analysis, with a bias toward experimentation

Excellent communicator and cross‑functional collaborator, able to align stakeholders from engineers and data scientists to executive leadership across a matrixed org

Minimum Qualifications:

BS/BA degree or equivalent years of experience

6+ years of experience building and shipping products at a technology company; OR a Masters and 4+ years of experience

Experience working with small and medium businesses

Experience in lead generation

Preferred Qualifications:

Hands‑on experience across the entire product lifecycle including defining product needs, prioritization, pre‑/post‑launch execution

Benefits:
Paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.

Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):
The base salary range for this position is $209,000–$313,000 annually.

Zone B:
The base salary range for this position is $199,000–$297,000 annually.

Zone C:
The base salary range for this position is $178,000–$266,000 annually.

This position is eligible for equity in the form of RSUs.

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