Tenaquip NIS Limited. is hiring: Paid Media Specialist, Google Ads in California

Job purpose
The Paid Media Specialist is responsible for driving profitable online growth through the strategy, execution, and optimization of high-impact digital advertising campaigns. This role focuses on high-intent acquisition channels, with particular emphasis on Google Ads and on-site conversion performance, using a data-driven approach to increase qualified traffic, improve conversion rates, and enhance data quality. Through continuous testing, analysis, and performance optimization, the role plays a critical part in maximizing ROI and supporting broader business growth.

Responsibilities

Lead the end-to-end management of the Google Ads account, including campaign strategy, structure, bidding, and ongoing optimization across Performance Max, Search, Shopping, Display, and YouTube

Implement and manage value-based bidding strategies and enhanced conversion tracking to align campaign performance with revenue outcomes

Lead optimization of product feeds within Google Merchant Center, including title enhancements, image quality improvements, UPC accuracy, and product grouping

Partner with SEO and web teams to ensure alignment between paid campaigns and landing pages, and to support ongoing conversion rate optimization initiatives

Integrate and leverage competitive pricing insights (e.g., PriceShape) to inform bidding strategies and campaign performance

Develop and execute campaign strategies focused on our Preferred Brands to strengthen visibility, competitiveness, and overall digital performance

Build and deliver regular performance reports, providing clear insights and actionable recommendations to stakeholders

Conduct ongoing search term analysis, maintain and refine negative keyword lists, and optimize audience targeting and segmentation

Qualifications

Bachelor’s degree in marketing, Communications, Digital Media, Business Administration, or a related field.

3–5+ years managing Google Ads accounts with $1M+ annual spend

Strong experience with Performance Max, Shopping, and Search campaigns

Hands‑on experience with Google Merchant Center and product feed management

Google Ads certification (an asset)

B2B ecommerce or industrial/distribution experience (an asset)

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