Principal Product Marketing Manager, Retail Ad Service (RAS), Amazon Ads, Amazon

Job ID: 10434466 | Amazon.com Services LLC

Amazon Ads is building the infrastructure powering the next generation of retail media. Retail Ad Service (RAS) enables retailers and commerce partners to build and scale their own advertising businesses using first‑party shopper signals, owned inventory, and advertiser demand.

Principal Product Marketing Manager
The role focuses on driving global adoption of RAS across retailers and commerce partners. Responsibilities include defining how RAS is positioned and brought to market for customers building advertising and monetization businesses on top of their commerce infrastructure.

Key Responsibilities

Define and drive the global GTM strategy for RAS adoption across retailers and commerce platforms

Partner with business development, product, sales, and partner teams to accelerate customer adoption and revenue growth

Develop positioning, messaging, narratives, and sales enablement materials tailored to this customer segment

Influence product roadmap and strategy through customer and market insights

Define GTM approaches for new customer segments and retail‑adjacent commerce platforms

Lead industry engagement across events, analysts, thought leadership, and customer programs

Build customer‑facing assets including case studies, executive narratives, demos, and web content

Basic Qualifications

9+ years in product marketing, product management, business development, or GTM roles

Experience in advertising, retail media, commerce platforms, or related industries

Experience supporting complex B2B customer adoption motions

Strong cross‑functional leadership and executive communication skills

Experience using customer and market insights to influence strategy

Preferred Qualifications

Experience working with retailers, marketplaces, commerce platforms, or retail media networks

Experience in adtech, monetization platforms, or related industries

Familiarity with first‑party data, advertising measurement, and commerce monetization models

Experience shaping positioning, GTM strategy, and industry narratives for emerging products

Experience supporting customers with owned media inventory and advertiser monetization solutions

Benefits
Amazon offers comprehensive benefits, including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, supplemental life plans, EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement), 401(k) matching, paid time off, and parental leave. Your package will include sign‑on payments and RSUs. Final compensation is based on experience, qualifications, and location.

Salary
USA, CA, Culver City: $170,000 – $230,000 USD annually
USA, CA, Sunnyvale: $187,000 – $252,900 USD annually
USA, NY, New York: $187,000 – $252,900 USD annually
USA, WA, SEATTLE: $170,000 – $230,000 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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