HEAD OF BUSINESS DEVELOPMENT

Location: New York

POSITION DESCRIPTION
The Head of Business Development is responsible for driving the revenue growth by identifying, pitching, and securing new partnerships within the publishing / media industry. This senior leader will lead the agency’s sales strategy, fostering relationships with C‑Suite prospects and overseeing the full sales cycle—from prospecting to closing complex deals. The role requires a strategic thinker who can translate our capabilities into high‑value revenue streams.

PRIMARY RESPONSIBILITIES

Growth Strategy & Pipeline Management: Develop and execute the annual business development plan, identifying target verticals and high‑value prospective clients to drive revenue.

Sales Lifecycle Leadership: Lead the end‑to‑end sales process, including initial outreach, qualification, consultative selling, proposal creation, pitch deck development, negotiation, and contract closure.

Pitch & Proposal Development: Direct the agency’s response to RFPs (Requests for Proposals) and lead the creation of bespoke, high‑impact pitches, ensuring the agency’s value proposition is compelling and tailored to the prospect.

Relationship Management: Build and nurture relationships with decision‑makers at target brands and holding companies.

Strategic Partnerships: Identify, evaluate, and secure strategic partnerships with media technology vendors, advertising platforms, and content creators to bolster the agency’s offerings.

Cross‑Functional Collaboration: Collaborate closely with client success, marketing, production and finance teams to ensure proposed solutions are executable and aligned with agency capabilities.

Performance Reporting: Maintain a robust sales pipeline in, providing regular forecasts and performance reports to the senior leadership team.

Market Analysis & Networking: Stay updated on media/publishing trends, ad tech innovations, and competitive activity. Represent the agency at industry events, trade conferences, and workshops.

Team Leadership: Manage and mentor a team of business development managers, providing feedback on outreach, pitch tactics, and deal closing.

EDUCATION AND QUALIFICATIONS

Experience: 7–10+ years of experience in business development, sales, or partnerships, specifically within an agency, media company, or publisher environment.

Proven Track Record: Proven ability to source, negotiate, and close high‑value deals.

Industry Expertise: Strong knowledge of digital media, programmatic advertising, branded content, sponsorship, and marketing technologies.

Communication Skills: Exceptional presentation, networking, and written skills; ability to communicate compellingly with C‑level stakeholders.

Strategic Thinking: Ability to analyze market trends and pivot strategy to meet shifting industry landscapes.

Tools: Proficient in CRM software (e.g., Salesforce, HubSpot) and presentation tools (e.g., Keynote, PowerPoint).

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